Jaguar is promoting its first fully electric car, the I-PACE, through various LinkedIn ads. But which ad attracts the most attention? To answer this question, we conducted an eye-tracking test.
The new car from Jaguar
Jaguar has been very present on social media channels in recent months to introduce the new fully electric model I-PACE. They have shown various visuals. For example, I saw the car passing by in its natural habitat (on the road), but I also saw the car in photos from the side or more from the front.
My eye fell on the comparison where the differences are quite subtle. They are comparable images of the car in a buy bulk sms service comparable environment. The difference in the image is immediately noticeable. Namely, one image is photographed from the front and in the other visual you only see the Jaguar from the side.
The propositions are also communicated in different
Which LinkedIn ad performs better?
One LinkedIn ad is better at standing out than the other. The A/B comparison shows a clear winner. This expression is better at attracting attention from the environment, retaining this attention better and communicating the various elements.
Both LinkedIn ads were tested for attention-grabbing and attention-retaining power. We then analyzed how attention is directed to:Can you guess which
the visual
the text
the brand
What do you think?
Which expression is better at communicating the image of the car in terms of attracting and retaining attention? The expression with the front of australia database directory the Jaguar or the one with the side?
And the winner is… [update April 20]
You responded en masse to the question of which expression is more effective, with a record number of 1854 follow the entire series infographic day responses in the poll and 133 responses under the article. Thank you for your contribution! In the poll, 78.5% chose A (1455 people) and 21.5% chose B (399 people). We also shared the poll via Instagram Stories, where 125 people voted for A and 46 people for B. Most voters have a clear preference for the front of the Jaguar, while others also provide good arguments for the side.
