Content Marketing: Main Trends Your company’s content marketing strategies are always being updated. Or they should be!
The reason for this is the constant changes in algorithms on social platforms and people’s consumption habits . Not to mention the emergence of new technologies and tools in the sector.
But one thing always remains the same: your goal is always to drive traffic to your website and convert users into customers.
Content marketing remains one of
The most effective ways to connect with your audience.
But the high volume of content seen on social media can make it difficult for your leads to be impacted by your company’s strategy.
The key to standing out here is to take your creativity to the next level and make the most of the latest innovations.
That’s why we’ve listed five major content
Marketing trends that are all the rage right now – and that can help your company achieve this goal!
1) Video
A recurring topic here on our blog in recent times, video has become increasingly popular
The improvement of data connections denmark telegram data and the constant evolution of mobile gadget screens in terms of quality and size have contributed greatly to this scenario.
So much so that recent studies indicate that 74% of internet traffic this year will be related to video.
But the real impetus for all this popularity
Is basically due to one big issue: live streaming services.
Nowadays, there is no social network the 17 best sales strategies, plans, and initiatives for success without this type of resource: we went from Periscope to Instagram Stories, passing through Snapchat , Facebook, Vine and many others.
And, during this period, countless companies invested in this format to create a more real connection with their audience.
In addition to the highly interactive nature of live
Broadcasts, which already generates more engagement in itself, the format can also enhance other strategies.
Companies that use videos in their marketing b2b reviews club emails can see a 200 to 300% increase in their click-through rate (CTR).
So if your company has not yet included this format in its content marketing strategy, talk to your team or marketing agency right now!
2) Email marketing campaigns
With so many new developments in the content marketing sector, does using email marketing nowadays seem old-fashioned? Wrong!
Year after year, email marketing remains among the top content trends.
And for good reason: although the format seems to always remain the same, the model is constantly being renewed. And it is still one of the most effective.
The widespread adoption of smartphones
In recent years has revolutionized the way we use our emails. And this has brought new life to email marketing.
Nowadays, a large portion of emails are read on mobile devices, making responsive formats an absolute necessity.
Video and interactive content are also available and are very effective in capturing users’ attention.
And email marketing campaigns seem to have excellent results, especially for B2B companies.
This is due to the longer duration of
Longer sales processes, which require special actions to maintain interest and connection with potential customers over time.
3) Data-driven marketing
The amount of data companies have access to today is simply incredible. But that doesn’t guarantee that they’ll benefit from it as much as they should.
When your company collects and
Analyzes relevant data , transforming this information into concrete actions, it can stand out from the competition.
For your strategy to be successful, it is important to navigate this sea of data, looking for intelligent and justified answers.
This way it is possible to answer questions such as:
What type of content works best for your audience?
Which channels offer the best conversion rates?
What are the best days and times for your social media updates?
4) Original content marketing formats
For your strategy, the relevance of your content to leads is linked to a concept of originality and exclusivity.
