Many people want to become a copywriter to write texts from home and get paid for it. But this profession is not as easy as it seems, although the entry threshold is quite low.

To become a copywriter, you need to master taiwan telegram data  a number of hard and soft skills and practice a lot. You can get the necessary knowledge from books, blogs or online courses, and find your first orders on freelance exchanges or in groups on social networks or Telegram.

A detailed analysis of what skills are needed, where to get them, and how to become a successful copywriter is below in the article.

The main responsibilities of a copywriter

A copywriter writes commercial texts to order. These can be:

• articles for the blog and external sites;
• product cards;
• texts for advertisements;
• posts on social networks;
• video scripts;
• letters for mailings;
• texts for presentations and landing pages.

To write a good article or post, it is necessary transportation management in logistics: a complete guideb  to conduct basic marketing analysis. A copywriter needs to study the target audience, competitors, and product so that the text brings the expected result.

To create expert articles, it is necessary to interview an expert – this is also a copywriter’s responsibility. In addition, authors can do other work besides writing text. This can be layout of articles and letters, publication of goods in stores, processing of photographs, launching mailings, etc. The duties in this profession are varied, but a copywriter can always choose what to do and what not.

Do you need a higher education to work as a copywriter?

If you already have a higher education, additional education at a university is not required. Moreover, such institutions do not teach copywriters. If you do not have a higher education, it certainly will not hurt to get one.

There is an opinion that to work with advertising texts you need to have a diploma of a philologist or journalist, but this is not true. The best copywriters come from marketers. These specialists know how to find and analyze the target audience, identify its needs and build product promotion taking this information into account. It is these skills that help write strong texts for which they pay a lot.

Copywriting is a part of marketing, without  b2b reviews which no promotion can do. Often, the duties of marketers include the creation of texts that will be built into the sales funnel. Therefore, if you want to connect your life with advertising texts, it is most rational to get a higher education in the field of marketing. And you can study marketing in the following institutions.

Peoples’ Friendship University of Russia

In this institution, marketing is taught at the Faculty of Economics. The form of study is full-time, part-time and full-time. During the training, marketing, management, economics, information technology in management and other subjects will be studied, which will teach how to research product markets and manage the development of the company’s products.

To enroll, you need to pass the Unified State Exam in Mathematics, Russian language, and one more elective subject. There is only one state-funded place at the faculty. The cost of tuition on a fee-paying basis is from 146 thousand rubles.

Plekhanov Russian University of Economics

Here you can study marketing on a budgetary and fee-paying basis. The training is conducted in Russian and English. For admission, you need the Unified State Exam in Russian and a foreign language, mathematics and social science. The form of study is full-time, part-time and full-time.

State University of Management

There is also an opportunity to study marketing on a budget basis, but there are few places – only 7. The form of study is only full-time and it lasts 4 years. It is necessary to pass the Russian language, mathematics and social science. There is a hostel.

Moscow University for the Humanities

This is a non-governmental institution, so there are no budget places, but there is a dormitory. There are three forms of study: correspondence, part-time and full-time. To enroll, you need to pass Russian and mathematics, as well as social science or computer science (optional).

Saint Petersburg State University of Economics

Here you can study on a budgetary and fee-paying basis. There is only full-time education. In addition to marketing and management, students will study accounting, stock exchange business, branding basics and other disciplines that will help to conduct effective activities in the field of marketing of goods, services, ideas, personalities.

Important : you can be successful in copywriting with any education. Sometimes it becomes a significant advantage. For example, texts on medical topics from copywriters with medical education are valued much higher. The same is true for technical topics – without the appropriate education, it is very difficult to write texts on such topics.

Is it possible to learn copywriting for free or inexpensively?

The Internet is full of information on how to write texts. You could even say that it contains comprehensive theoretical knowledge on copywriting. Having studied it, you can take your first orders to get your hand in practice. We recommend the following resources on copywriting:

• Blog by Daniil Shardakov : a popular copywriter talks about how to write SEO texts, sales texts, and landing pages. The blog has a lot of advice on how to promote an author and earn good money. The blog is large, it will be useful for both novice authors and not so newbies.
• Petr Panda’s blog : it’s also full of information for beginners that will teach you how to write texts.
• Book by the Ryba agency : a major content marketing agency offers a free book with 19 lessons. They contain advice on how to better organize the work of a copywriter and how to advance in this profession.
• Texterra : one of the largest internet marketing agencies shares useful tips on copywriting, content marketing, as well as news and advice from the entire digital sphere.
• Glavred’s Newsletters : popular Russian editor Maxim Ilyakhov in his newsletter talks about how to write concisely and meaningfully, without overloading the text with unnecessary words and data.