Create content that converts Make no mistake, quality website content is crucial. This is your initial sales pitch. Compelling copy and visuals can turn curious visitors into loyal customers. You’ll want to make sure your content is well-structured, engaging, helpful, and trust-building.
Bear in mind that each page on your site has a specific whatsapp number list purpose. And together, they need to create a seamless experience for visitors, guiding them from learning about your business to taking action – this could be subscribing to your newsletter, making a purchase, scheduling a consultation, or even bookmarking your site so they can come back later.
Different types of businesses will obviously have unique priorities with their content. For example a restaurant needs a stand out menu section with good descriptions and a booking feature, while a local bakery should have lots of mouth watering pictures to make people want to visit their store.
Now let’s look at the core pages that every website needs to have
- Home — take time to hone your value proposition (this should tell the visitor in a few words why they would want to be there). Summarize your products or services. Divide this page into sections to introduce mobile number list for lead generation: unlocking market potential different areas of your site, and make it easy to access them.
- About Us — showing your humanity and ethics are great ways for small businesses to stand out from the big corporates. Build trust by sharing your story, mission, and values.
- Products/Services —be sure to clearly describe your offerings, and how they benefit people. Your main focus should be on coming across as helpful, not shouting about how great you are.
- Contact — as with About Us, this page builds trust. Include multiple ways for customers to reach you i.e. form, email, phone, social media links. If you’re local, it’s a good idea to add a Google map.
As you become more established adding a Blog, where you share helpful articles that your customers will find interesting, is a great way to boost your marketing success.
Top Tips:
Prioritize the home Page Create content that converts
- this is your shop front that the world sees. It should make an immediate impact, so people want to know more. Make sure it communicates your unique value, clearly and concisely.
- Stong CTAs — each page should have clear buttons that guide visitors to take specific actions e.g ‘Get a Quote’, ‘Book a Consultation’, ‘Try for Free’ or ‘Buy Now’.
- Scannability — have stand out sub-headings, bullet points, and spaced paragraphs, so people can jump to areas of interest instead of being overwhelmed with big blocks of text.
- Taglines — make sure to have headings that immediately tell visitors what your business offers and why they should shop with you e.g. ‘Freshly Baked Goods Delivered to Your Door’.
- Audience Focused — as mentioned, instead of taiwan lists shouting about your business, keep the focus on the tastes, needs, and pain points of your target audience. Explain the benefits and solutions you can offer them.
- Storytelling — share your business’s reason for being and values, to connect emotionally with visitors.
- Social Proof — add positive reviews to build brand trust. See the Tools section below for help with this.
