You don’t want your potential customers to get distracted by your site and not take the action you want them to take. Instead, create targeted landing pages that don’t let them wander too far from the information you really want them to read.
It will also help you target different audience segments with targeted messaging. Your website should be a generalist that resonates with everyone to some degree. But a landing page specific to a paid advertising campaign can be much more targeted than your main website.
If you feel you need a menu for additional information, keep it simple and make sure all pages are conversion-focused and closely related to the content of your ad. But ideally, you want one page of information that the customer can scroll through to learn more without having to navigate around the site.
If you’re running Google Ads, you’ll also want to make sure your landing page contains the keywords you’re targeting in your ads to get a better ad rank, which means higher placements and lower fees.
Provide compelling calls to action
All marketing materials now contain compelling calls to action for best results. Your copy should end with a call to click to learn more or buy to solve a pain point. It all depends on what you’re selling and how ready you think your prospects are to take the next step with your company.
As you build your landing pages, you country wise email marketing list can offer calls to action with different levels of interest. For example, a customer can download a guide or ebook or make a purchase right there. Having a free and paid conversion can help ensure that you’re providing something for everyone.
But don’t overdo it with calls to action on your landing page either. Too many buttons or links can overwhelm or distract your audience. Make the next step in your campaign clear and simple.
Always use HTTPS
It is very important for an online store to have a secure website. Your visitors want to know that the information they share with you on your landing pages or on your main site will be protected from prying eyes or those with malicious intent.
Make sure that landing pages and all domains you own and invite clients to have adequate security.
Monitor results and adjust
No matter where you decide to advertise your eCommerce business, you will need to monitor the results closely. Disable underperforming keywords, china business directory target audiences, or ad groups. Test new messages to find what resonates best with your customers.
With paid campaigns, the work is never done. Reducing conversion costs requires attention to detail and constant optimization.
Move away from platforms where you can’t find a response despite new ad sets, targeting, and optimization. Some audiences simply respond better on other platforms. For example, highly visual products sell better on social media because of the ability to include video and product images. In contrast, retargeting on Google Network Ads may work better for retailers with lower purchase prices when the customer is simply distracted and forgets to complete the transaction.
Just because one tactic helps increase awareness among your competitors doesn’t mean it’s best for you.
Avoid bad advertising platforms
Some platforms are naturally better than others for making money from retail customers. Analytics and optimization tactics on some platforms are more robust, making it easier to reach your target audience and get the most out of each interaction.
Platforms that don’t provide deep insight into digital marketing services price list – how much where you’re seeing interest and what needs improvement probably shouldn’t be part of your ongoing ad spend. Learn more about the reasons why you might not be seeing results from Yelp, Angi, or HomeAdvisor .
Your Partner in Paid Advertising Strategy
Managing paid advertising is a big job that requires experience to get the most out of your advertising. Get one of the best paid advertising partners to help you develop a strategy and monitor your advertising results. Schedule a free consultation with New Light Digital today.
