Since October 2014, I have been working for the municipality of ‘s-Hertogenbosch as a social media strategist. We are striving to become an ambassador organization. We are not there yet, but the road to it has been set with the social media strategy that was delivered in February 2015. What is our strategy and how is it reflected in our daily expressions? And how can you as a
A municipality get started with this yourself?
Back in time
Before I tell you more about that, let’s first take a step back in time. It is the summer of 2014. Webcare is not singapore phone number libraryyet a priority at that time and we are more about sending than responding. Our style and tone are formal and the management of our channels is in the hands of about 40 people who can post a message at any time of the day – and do so. There is hardly any planning or consistency.
Not much later, we as a municipality put our ambitions on paper. We want to respond better to the changing social environment. This results in a contemporary communication vision. The social media strategy is a logical continuation of this. Now to 2015, because a lot has changed since the communication vision was drawn up. How do we tackle it now?
The importance of strong content
We not only work on interaction, but also on strong content. Content that appeals and contributes to transparency. ‘Nice’, you might think, ‘but how does content contribute to the ambassador organization?’ We believe that strong content helps employees in the online conversation. Is the content clean email elevance clear to the experts? And is the appearance in order? Then people will want to distribute your content in relevant networks.
In other words: we don’t like to send colleagues into the woods with a general request to share knowledge. internet content complaint processesWe prefer to challenge them to be critical on this point. Indicate to the Communications department which organizational objective you want to respond to, and we will get to work together.
