There are best practices and market leaders in every industry. Companies that have been there can teach you invaluable lessons that can be applied to SaaS startups.
We believe in it a lot – hence our Iconic Products .
But what if we step outside the box for a moment and consider what lessons we can learn from industries outside of SaaS and technology?
That’s exactly what we’re going to do. From fashion oman whatsapp number data to home furnishings and a few other areas, let’s explore what we can learn from some of the best in other industries.
Some of these companies are disruptors, while others are legacy businesses that have learned to adapt and create brilliant paths for themselves in an ever-changing business landscape.
Here we go!
Fashion
Creating Every Business’s Dream Scenario
It’s nearly impossible to talk about branding in fashion without mentioning the mega-cult success of Supreme .
What started as a skateboard and best influencer marketing platform for small business: what Should you look for? Industries clothing brand in New York in 1994 has catapulted to the forefront of pop culture and brand devotion.
Hundreds of people line up every Thursday (when there’s a new product release, of course) for Supreme drops, and it’s total chaos.
People come from all over the world to line up for hours just to get into one of the 11 Supreme stores and try their luck at finding the perfect, overpriced t-shirt or brick or whatever other weird item they’re selling that week.
Or, fans try their luck online – which anhui mobile phone number list Industries usually results in some people paying ~4000% more for an item than its retail price.
Oh, and this happens on non-closing days, too. Just walk around London’s (or New York’s, for that matter) SoHo neighborhood on a Saturday morning and count the number of blocks covered in people waiting in line for Supreme to open.
Supreme managed to create the founder’s ultimate dream – but how?
Why do they buy? Customer psychology
Many people talk about the “hype” surrounding Industries the brand, but it is certainly much more than that.
There are plenty of people who get excited about the latest Yeezy shoes or the latest OVO hoodie (confession time: I’m kind of one of those people) — but none of those brands come close to the level of hype surrounding Supreme.
Scarcity is definitely at the forefront here. Supreme creates a limited number of items and when they’re gone, they’re gone – hence the crazy markups on the second-hand market.
But let’s go a little further – consider customer psychology.
Dimitrios Tsivrikos, a consumer psychologist at Industries University College London, in an interview with Vice , said: “Millennials in particular Industries are very aware of different consumer tribes; they’re looking to inspire or impress their peers who share the same type of interests as them, who will recognize that particular T-shirt.”
