What is a data management platform?
A data management platform is about collecting and organizing real-time data from online sources. Such as analytics tools or web and mobile applications.
On the other hand, it is also capable of collecting information from offline sources. Such as point-of-sale systems.Where customers make transactions. Based on this, you will be able to get a certain idea of what to do next.
Benefits of data management platform
There are numerous benefits that a data management platform can offer in terms of data organization and use. Some of them are:
Use existing data . The benefits of a data management platform are manifold. First, it leverages the data already generated by most businesses through their CRM, ERP systems, and other web analytics tools.
This platform integrates and consolidates this data with other inputs, such as tracking customers using cookies with their consent and collecting email addresses, mobile numbers, and social profile information.
Increase productivity . Implementing a DMP boosts b to c database operational efficiency by facilitating access to the necessary information while data management rules are established only once, thus ensuring repeatable and standardized consolidation and transmission without additional costs.
Giving meaning to the data
The next step is to give shape to the information we have. It is increasingly difficult to know the behavior of users on social networks, so we predictive technologies, a new ally for customer loyalty must take action: if we know their social media profile and the interactions they carry out, we can find more people who have similarities to our clients.
Knowing your customers’ profiles. A data management platform, in addition to collecting and analyzing data, offers the ability to extrapolate it to obtain data and information.
When current customers with a certain profile carry out certain behaviors, they are likely to be inclined to act in a similar way. This dynamic enriches your sales funnel by providing you with a constant flow of information based on the characteristics and behaviors of your current customers, creating an ideal profile.
Constantly improve campaigns
Managing such a large amount of data means updating campaigns in real time, making them dynamic rather than static. An effective twd directory management platform not only provides you with the ability to capture information,
but also guides you through the process of analyzing and extracting meaning. From the data that has already been collected. With this data management, you can develop detailed profiles of your most valuable customers. direct your efforts toward acquiring new ones that fit them.
