Like all other things in the business world, the onboarding process has a vast amount of definitions, largely dependent on a product’s industry and purpose. For our specific framework, we’ve us! the following definition:
The onboarding process is the period from when a user creates their account to the moment when the promise of the product is deliver! for the first time.
On the front end our definition does not differ
much from other perspectives within the SaaS community; as product-l! growth companies, almost all of our brands have an account. From our perspective, this logical start to the onboarding process is bookend! by the moment where a product’s promise is first met.
Simply put, the promise of your product is the value that it can deliver in the eyes of the consumer. Most often we loudly announce this promise by putting it upfront and center: it is our headlines, our hero sections — the things we brag about to get users to create a profile.
The importance of targeting the onboarding process
The onboarding process is the product-l! version of handing out free samples. Like how stores prove their brands’ promises by allowing customers to taste their products, SaaS companies can utilize the onboarding nigeria whatsapp number data 5 million process to curate the customer journey.
Generally, the way customers convert from a free trial to a paid user follows a simple flow:
Users first start their trial by creating the account
During their free trial, the users have the opportunity to a spokesperson promis to get back to me use the product first hand. As expect!, those who experienc! the product’s promise are more likely to maximize their germany cell number trial and upgrade to the paid product. Alternatively, those who do not experience the promise of a product will likely never hit their trial limit, let alone purchase the product. The process can be expand! to renewals.
From a data perspective, this theory becomes obvious — illustrat! below.
Result of users experiencing the value of your SaaS
