In the face of the many changes that people have experienced at the family, work, educational and commercial levels, among others, offering greater value to consumers has become more crucial than ever for brands this year. The exponential increase in the time that consumers now spend online has made the digital presence of companies more necessary than ever.
And the best way to do this
The help of tools that were already making strong strides : automation and machine learning , data analysis and much more flexible leadership with broader views on the new normal.
We know that the heart of digital transformation lies in reaching potential customers and creating a lasting connection through a significant presence throughout the entire online purchasing journey . That is why the digital maturity of brands is closely related to adopting the right technologies and designing relevant strategies that manage to boost reach in an increasingly dynamic context. In this sense, digital adoption is no longer an option but a priority.
And as Jason Spero, Google’s Global Vice
President of Performance Solutions, explains, that doesn’t just ig database mean embracing new technologies, but also changing the way we think about an organization. “As consumer behavior evolves, and the ways they engage with our businesses change, so must our approach to addressing new opportunities, threats, and challenges . The ‘new normal’ will require leaders who are flexible, adaptable, and able to think of new solutions to new types of problems,” says Spero.
Fred Kofman, a consultant on leadership and culture, also points out the importance of a new leadership capable of facing uncertain times. In addition to pointing out that we must embrace experimentation and commit to permanent learning that allows us to respond effectively to any scenario, Kofman assures that a good leader creating engaging headlines has the ability to encourage members of his organization to face work problems first-hand and with an eye to the future.
The three edges of a truly effective change
In turn, any successful digital transformation comes from three keys: understanding consumers, improving the user experience, and integrating data and analyzing it in real time . In fact, machine learning and data were the best guide for marketers this cyprus business directory year: these solutions allowed them to obtain fundamental insights to, for example, connect with customers’ motivations and new needs, increase the impact of campaigns, and boost profitability.
It is clear that digital transformation marks the path to recovery
Readapting is about being more agile, being prepared for challenges and building digital-based marketing strategies . Consumer needs will continue to evolve, so having the right tools and data – and knowing how to read them properly – are among the fundamental pillars for making the right decisions in this new year.
