Collect the information you receive: activities, methods of audience engagement and retention, types of content used, target metrics that can be clarified using special services, and structure it. Draw conclusions and make recommendations .
This will allow you to see the big picture and set the direction for future strategy.
Also, look into various studies on social media.
VKontakte
For example, one of the most popular brand small business email list analytics services allows you to view statistics for 3 months: Image taken from the author’s archive
It contains:
- number of authors and messages;
- distribution by age, gender and regions of Russia.
Also, don’t forget to check out VK press releases to stay up to date with the latest news and innovations on the social network.
Classmates
At the moment, the main source of improving website speed information about the site is the media kit.
From it you will learn:
- who uses social networks;
- what the audience is interested in;
- what content is popular;
- how advertising is done;
- what tools to use to implement special projects;
- top brands of the site.
If you need data for previous years and a comparison of these social networks with other platforms, we recommend that you read this study.
It will allow us to estimate the volume of active users of various social networks, as well as analyze the growth dynamics of authors and content over the past few years.
Telegram
To analyze the messenger, we recommend spam data research from TGStat and Mediascope.
They will help you form a more detailed picture of your audience, namely, to find out:
- demography;
- geography;
- social status and sphere of activity;
- period of use of the application;
- channel consumption time;
- number of subscriptions;
- channel readability;
- push notifications;
- popular topics;
- use of functionality, etc.
Knowing this data, you will be able to better understand trends, target audience preferences, and methods of effective interaction with them in order to create content that will work to reach and engage users.
Careful preparation for the implementation of SMM strategy is the key to a successful start in social networks
Before proceeding with the next steps, please make sure that you:
- Set goals, formulate objectives and define key performance indicators of the strategy. They will help you understand whether you are moving in the right direction and whether you need to adjust anything.
- Study your target audience. This way you will know where and how to interact with them.
- Analyze your competitors’ social networks. This will give you an idea of their strengths and weaknesses.
- Review the research for each platform where you plan to establish yourself so you know what content will work for the platforms you choose.
Join us in the next part to learn more about the process of developing an SMM strategy: we will start with choosing promotion channels and end with reporting.
If you want to build a strong brand with a loyal community, Completo specialists are always ready to share their experience and suggest what to focus on when developing a social media promotion strategy.
