Influencer marketing can be a very effective way to get your company’s name out there, but only if you partner with the right influencer . This means finding someone with the right reputation, on the right platforms, who knows what they’re doing. But it also means finding someone who is the right fit for your brand and who understands what you want to achieve with your campaigns. And it can be difficult without the right tools and software.
Many brands choose to use a free influencer database to find influencers for their campaigns. While this is obviously the most cost-effective solution, it is not without risks.
Let’s look at 1 benefit and 3 drawbacks of using a free influencer database to help you decide if it’s the right tool for your business.
How to Choose the Best Influencer Marketing Platform and start professionalizing your campaigns.
Benefit of using a free influencer database
The most obvious benefit of using a free influencer database is that it doesn’t cost you anything . It can be a good way to test the waters if you’re new to the field.influencer marketingYou instagram database have access to an aggregator directory that records basic information about a range of social media influencers. You can then apply filters to help you find the right influencer for your brand.
Generally speaking, it couldn’t be better.
Disadvantages of using a free influencer database
Like most things in life, if you want to speed things up a bit and make a real impact with your campaigns, you’ll probably have to dig deep into your pocket. Rather than opting for a free influencer database with limited capabilities, paying a little extra for ainfluencer databasecomplete can give you access to a range of powerful features that will speed up your search and help you find higher quality candidates .
With all of this in mind, let’s look at some of the drawbacks of using a free influencer database to help you understand which of these features you might be missing out on.
Limitations of Discover
A free influencer database may be restricted to very basic Discover features. For example, free databases are likely to be much smaller than those offered through more helping smes understand occupational health comprehensive solutions. You may also not have access to data from all available social media platforms and may run into geographic restrictions . And you’re much less likely to have access to the psychographic data you need to effectively analyze an influencer’s audience. Additionally, many of the free influencer databases on the market don’t vet registered influencers, so you could be putting your brand’s reputation at risk if you hire someone who doesn’t meet your expectations or whose audience is made up of fake followers. All of this is essential information when you’re looking to hire an influencer.
In contrast, with the Influencity platform , you have access to an intuitive Discover tool where you can apply various filters to narrow down your pool based on geographic location, interests, brand affinity, and top hashtags, to name a few. What’s more, we also allow you to apply filters to an influencer’s audience, ensuring that only creators who reach your target audience appear in your search results. This makes it quick and easy to find someone who is perfectly in line with your campaign vision and goals so you can create highly engaging campaigns for your target audience.
Complex interfaces
A good database needs to be intuitive and easy to navigate. However, a free influencer database doesn’t always guarantee this. You may sometimes find the website’s interface to be belize lists fancy or slow to load. The user experience may not be as intuitive as a paid solution, and there may be a lack of overall customer support.
With a solution like Influencity you get the right balance between simplicity and access to complete data . This makes it easy to access all theinfluencer marketing toolsyou need to find the best person for your campaign. These features include a Discover tool , an Influencer Relationship Management (IRM) tool, campaign management tools, and features for integrations and automation , among others.
In addition, Influencity offers a dedicated Customer Success team, who are happy to assist you to ensure you get the most out of the platform. Users also have access to a comprehensive knowledge base with user guides for finding influencers, managing your relationships, and launching your campaigns. This way, you have answers to any potential questions in just a single click.
