The 3 keys to an effective influencer marketing dashboard

An influencer marketing dashboard is an essential tool for anyone working with an influencer promoting their brand . But as important as it is, it’s not always easy to find an effective influencer marketing dashboard that gives you access to all the data you need. This is mainly because, with so many aspects to consider, it can sometimes be difficult to optimize all the data in a way that ensures the most important metrics for your specific campaign don’t get lost in the noise.

If all this sounds familiar to you or if you have any questions about what you should do, you are in the right place. 

Read on to learn everything you need to know to identify an effective influencer marketing dashboard for all your influencer campaigns .

What is an influencer marketing dashboard?

A dedicated influencer marketing dashboard is an indispensable tool for ios database anyone who collaborates with an influencer. It gives you valuable data so you can track how your influencers are performing, whether they are engaging with your target audience, and whether you are achieving the desired results.Influencer Marketing ROIplanned or not. 

For example, you can use an influencer marketing dashboard to track your key metrics in real time. You can also see what campaigns each influencer is running and whether they are performing as expected and generating the levels of sales or brand awareness you need. Without this data, it is difficult to calculate and quantify the impact of your campaigns on your brand and business.

Tips for creating an influencer marketing dashboard

Your influencer marketing dashboard needs to be tailored to your brand’s needs and your campaign objectives. There is no one-size-fits-all solution. Chances are the addressing workplace challenges data you need to access is different from the data another brand needs to access. It’s about understanding what your specific goals and key objectives are, where you need to be, and how you’re going to get there.

Here are 3 key tips that will help you identify the most effective influencer marketing dashboard that meets the unique requirements of your brand’s campaigns.

Find detailed profile analytics, all in one place

One of the most important elements you need to consider when evaluating an influencer marketing dashboard is what your campaign goals are and what KPIs you need to track to measure the performance of your influencer’s posts. This is the information you need to have instant access to every time you access your influencer marketing dashboard.

For example, in terms of goals, do you want to build brand awareness? Generate more sales? Drive more traffic to your website? Increase your audience on social media? 

Once you have your goals clear, you’ll know which direction to take and which KPIs to monitor to measure the performance of your campaign. Your key metrics can include engagement, belize lists reach, brand mentions, or sales conversions, to name a few. Your goal should be to include 3-5 key performance indicators in your influencer marketing dashboard.

Use the right tools

It is also important to look for an influencer marketing dashboard that gives you access to theinfluencer marketing toolsfor your campaigns. It usually includes tools to manage and estimate your campaigns, record your analytics, and automate KPI reporting . 

Of course, you can track all of this data manually with a spreadsheet, but using automated tools saves you a lot of time and allows small teams to run campaigns at scale. You also ensure that you have instant access to all the KPIs you define with a single click instead of having to scroll through endless Excel rows to find what you’re looking for. 

For example, including automated reporting in your influencer marketing dashboard can help you evaluate key metrics such as earned media value, engagement, and audience reach, allowing you to measure the success of your influencer campaigns . Some advanced reporting tools, such as Influencity, even allow you to compare performance at the post, social network, and campaign level.

Automate your actions with an influencer marketing platform  

Finally, the best way to automate all your influencer marketing dashboard tools is by using an influencer marketing platform.

An influencer marketing platform helps you centralize all your campaign data so you not only have access to all the tools you need, but you can also monitor all your influencer metrics in real-time from your own custom influencer marketing dashboard.

With Influencity, you have a full spectrum of influencer marketing tools and features that help you find the right influencers and monitor the performance of your influencer KPIs so you can make strategic decisions based on real-time data and boost the performance of all your influencer campaigns.