Everything you need to know It’s no secret that Google has been working hard to become one of the leading advertising channels for businesses. And the arrival of Google Attribution only serves to prove this.
It promises to be the solution to one of the main problems of every advertiser: knowing exactly where each lead comes from.
So come and find out more about
This new tool and how it can help your company sell more and better .
Everything you need to know First of all: what is Google Attribution?
>>>The goal of Google Attribution is to simplify the complex problem of multi-channel attribution by integrating these results with data already existing in Google Analytics , AdWords or DoubleClick Search.
This way, it is possible to have a
Therefore, Greater understanding of the entire france telegram data customer journey, compared to the limitation of analyzing the impact of the last click.
In the current model, this analysis does not consider other touchpoints (generic ads, email marketing, display impressions, among others) prior to the final click.
This leaves a series of gaps in
The strategy, preventing the marketing why marketers are missing out on content people want and how to change that team from assigning due importance to the promotional actions carried out in the middle of the funnel.
Google Attribution’s main function: Everything you need to know showing whether your strategy is working
Through this tool, it will be possible to observe each strand of the campaigns – and see exactly what is bringing the best results.
In fact, Google itself says that
Therefore, Attribution was designed to accurately b2b reviews club respond to the effectiveness and measure the impact of your marketing actions across multiple devices and channels .
Machine learning for data attribution
Therefore, Google has been continually investing in machine learning. So Attribution will use some of the machine learning techniques to enable data-driven attribution.
How will this work? – you might be wondering
Therefore, The answer is complex, but simple:
Data-driven attribution uses machine learning to determine how much credit to give to each step in the consumer journey .
>This means the tool will track everything from the first time a lead engages with your brand through a brief search to the final click to purchase.
From there, you will analyze your company’s
Conversion patterns, comparing the paths of customers who convert with those who don’t.
This way, you will be able to obtain results that accurately represent your business.
Integration with other Google offerings
As you might expect, Google Attribution is integrated into Google’s ads and other analytics products.
This means that data from
AdWords , Analytics, and DoubleClick Search will be immediately available for reporting, bid updates, or moving budgets across channels.
Free application
Last year, Google unveiled Attribution 360, a paid attribution solution aimed at large enterprises. Therefore, The data it provides has already revolutionized the way inbound marketing is done effectively .
This most recently announced platform will be free, meaning small and medium-sized businesses that already use.
