How to Create a Survey: Basics | Steps and Examples
If you conduct a survey without considering the purpose and procedures, you may not only have a low response rate, but you may also not be able to obtain the data you want when compiling and analyzing the responses. To avoid this, we recommend that you create a survey by following the basic steps below.
- Step 1: Clarify the purpose of the project
- Step 2: Set the implementation method
- Step 4: Create a question
- Step 5: Implement, compile, and analyze
Let’s take a look at this step by step.
Step 1: Clarify the purpose of the project
First, clarify the purpose of conducting the survey. This has both an overall purpose and a specific purpose.
The overall purpose is to “acquire leads (potential customers),” “to encourage existing customers to make repeat purchases,” “to get dormant customers to pay attention again,” etc. There may be cases where a campaign is conducted with multiple purposes.
:
<Example for non-purchasers>
- I would like to know if the pricing and specifications of product X are well balanced.
- I want to know australia phone number library whether males or females are more likely to purchase product Y.
- I want to know which age group responds best to product Z.
<Examples of buyers>
- I want to know the variation in satisfaction with product X by age group.
- I want to find out the difference in evaluation points between men and women for product Y.
- I want to determine the likelihood of repeat purchases of product Z by region.
Step 2: Set the implementation medium
Once you have determined expand your reach with an international number your objective, you need to decide how you will achieve it.
Choose from email forms, social media, owned media, corporate websites, etc. Consider the target audience and purpose of the survey, as well as the china phone numbers features and advantages of each method.
Step 3: Set the answer format
Once the implementation method has been decided, set the response format.
Choose a format that is relevant to your purpose and allows you to easily obtain answers, such as multiple choice, matrix, or free-form writing.
There are the following formats:
