External links, links that point from one site to another, were one of the most important factors in Google’s algorithm when the company was about to conquer the search engine market in 1997. External links were seen as a recommendation. As a result, a website with many backlinks (external links that point to your website) was also seen as valuable by Google and therefore perform well in the search engine results. Using external links as a ranking factor was innovative at the time and l to Google producing better search results than competitors (who remembers Altavista or Ilse?). As a result, Google became the most popular search engine worldwide. And it still is.
Backlinks & Anchor Texts
Online marketers had a weapon in their hands to make sites score better in Google, namely the creation romania phone number library of many backlinks. Special websites, so-call link directories, emerg whose sole purpose was to produce external links. We also saw the emergence of guest blogging and article websites, where you as an online marketer could place an article with a few links to the website that you want to get higher in Google.
Online marketers us another Google ranking factor, namely anchor texts. An anchor text is the text on a link. Google us this to determine the subject of a web page. This allow you to have a website score better on a certain search term. For example, if you want your website to score well clean email in Google on the term ‘online marketing Amsterdam’, you had to create as many links as possible with the anchor text ‘online marketing Amsterdam’.
Munich stops Painter, search
Google was of course not happy about this. Links that are only creat to score better in Google how to distribute kahoot online exams are not a recommendation for a website, but a marketing trick. Because of this, websites and web pages often appear at the top of Google, which did not mean the best result for the Google user. Of course, it was a matter of waiting until Google came up with an answer: in 2012, the Penguin update was there.
