Facebook is still the big channel when it comes t
o social media and can almost be a second website and search engine all in one for your hotel. Your potential reach on Facebook is huge.
It only increases exponentially when you start using paid advertising to target specific audiences. You can also take reservations directly on Facebook c level contact list through an online booking engine and the “Book Now” button.
Not only is it a powerful tool to reach travelers, but it’s also a place where family and friends gather to share stories and content from their travels,
influencing others in their destination decision-making process.
It’s important to create a strong Facebook profile where all of your content is shared, especially if you have a blog or a great image gallery. You need to give your audience access to as much information as possible in one place.
Instagram Marketing
When it comes to sharing travel-related images and videos, there’s no more popular platform than Instagram. Travelers love to curate perfectly framed photos, write amazing captions, and use cool hashtags – allowing other travelers to get inspired in turn. It makes perfect sense to join this community, share your own destination, and connect with potential guests.
The proof is in, with a survey showing that Instagram the lead nurturing process in the sales funnel the social media platform for 48% of people who want to choose destinations to visit and 35% use it to get inspired and learn about new places.
Instagram also now has features that allow businesses to include “Book” and “Book” buttons on their profile, and you can create your profile the same way you do on Facebook.
Here are some tips for marketing your hotel on Instagram:
- Always use hashtags – These posts see 12.6% more engagement than those without hashtags
- Set location tags – Again, including a location can boost your engagement by up to 79%
- Create or use spaces in your hotel for selfies or photo opportunities – you want your guests to share as much as possible
- Encourage guests to use your own branded hashtags – this will help you when it comes to working with influencers and also tracking uab directory how many people are talking about your hotel or sharing your content
- Emphasize quality and knowledge of your audience – Instagram’s algorithm shows content to people based on how interested it thinks they will find it
