Peter Morville at Semantic Studios came up with the User Experience Honeycomb; a really good diagram to explain different facets of user experience:
user-experience-design-honeycomb.jpg
Image credit
Here is how Peter explains each facet:
Useful: Is the information
resented relevant?
Usable: Is it easy to use?
Desirable: Does the interfaces uses emotional design through the effective use of text, images and context?
Findable: Is information easy to find?
Accessible: Accessibility is a practice that now is still treated as separate, but it’s just good business practice to account for people with disabilities.
Credible: Can users believe it? Stanford university presents 10 guidelines usa whatsapp number data 5 million to improve website credibility; does the website meet them?
Valuable: Does it bring value to the organization? does it help achieve a business objective?
There are at least 3 ways this honeycomb can help:
It helps advance the conversation
and helps set priorities for a web redesign project: what should the design accomplish? Usability or desirability? how should value to the organization be balanced vs. usefulness for the user?
It supports a modular approach to web redesign process: focus on how close users are to achieving their goals: perhaps in the first phase you decide to prioritize findability and usability, whereas focus on desirability are consciously pushed to a later phase.
It provides a framework to evaluate the work being be numbers done, and helps you uncover opportunities that would have been difficult to see otherwise.
Conclusion
Successful user experience design is about so much more than just focusing on having an updated design. Yes, beauty in site design is important, but it only constitutes a fraction of the overall experience users have on your website.
User experience design that works incorporates principles like clarity, ease of use, desirable, all based on sound research derived from site and buyers analysis.
For additional details on how solid design optimizes your marketing effectiveness, download our “Website Re-Design for Maximum Marketing Performance” ebook.
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