If marketing managers take into account the megatrends that are currently changing our society, they can attract readers’ attention again. One of the major factors influencing B2B communication is the increasing mobility of the recipients.
As a study by Bitkom in 2013 shows
79 percent of all employees use ivory coast phone number list mobile devices, i.e. notebooks, tablets, smartphones or cell phones, for their daily work. 67 percent of all employees work with a cell phone or smartphone, either provided by their employer or purchased privately. This means that a newsletter today has to be optimally received on a variety of devices and surfaces in order to convey its message.
Shine with Responsive Design
Responsive email design (REMD) is how can i use ai to automate appointment scheduling for my Car dealership? the solution: One and the same mailing adapts flexibly, looks good on practically every screen mobility is and is pleasant to read. This is due to the media queries embedded in the HTML code. The CSS3 commands query the characteristics of the end device and adapt the display of the newsletter accordingly. The simple lines of code convert multi-column mailings into a single-column layout or adjust the image size and links. A link is thus turned into a thumb-sized button that the recipient sees more quickly and can use more easily. This has great advantages for the sender: The newsletter optimized in this way is read and gives the recipient the feeling that the sender is professional and up to date with the latest technology.
Dynamic content makes the difference
Another problem is the recipients’ reception behavior. They fb users rarely devote their full attention to a newsletter. The mailing therefore mobility is has only one option: it has to adapt. And in real time. This is made possible by so-called agile mailings, which use dynamic content in the background. This real-time content is updated each time it is opened and thus provides the recipient with relevant information. Thanks mobility is to the data stored on the server, store recommendations, countdowns or photos, for example, change. Countdowns thus provide up-to-date information on how many products are still available or how long a sales promotion will last. This increases the acceptance of the newsletter and the response rate.
