Your business blog is a crucial part of your company’s content marketing strategy.
It brings in traffic, builds relationships, and bolsters your site’s authority.
But have you ever noticed that not every overseas data blog post performs the same way? Most have a big initial splash of views but then trail off to next to nothing.
However, you may have a few Grow Blog posts that continue to draw in increasing numbers of visits for months or even years after publishing.
Posts that increase in traffic over time are called compounding blog posts, and they can make an outsized impact for your business.
We’ll guide you through the process of learning about compounding blog posts by addressing these topics:
- What are Compounding Blog Posts?
- What are the Advantages of Compounding Blog Posts?
- Not Every Compounding Blog Post Actually Helps
- Is There a Formula to Create Compounding Blog Posts?
- Compounding Blog Posts: Best Practices
- Wrap Up: Generating more Compounding Blog Posts Should be your Goal
What are Compounding Blog Posts?
Compounding blog posts are those posts that guide for marketing and digital marketing gain more and more traffic over time.
They stand in contrast to decaying posts, which may have a large initial spike in traffic but don’t pull in many views months after publication.
To phrase this another way, compounding blog posts see an increase in visits over time, while decaying blog posts see a decline.
It’s normal for most businesses to Grow Blog have both usa lists types of posts.
Very time-sensitive blog posts can generate a lot of interest and do genuine good for your business, but they are inherently going to decay.
Very few readers will care about this week’s breaking industry news 27 months from now.
Depending on your content marketing strategy, it’s possible that you have very few (or no) compounding blog posts published thus far.
That’s OK, too, though we think you should work to change it.
According to a wide survey conducted by HubSpot of its own customer base, roughly one in 10 blog posts being published is a compounding post. That’s not very many, all things considered.
What are the Advantages of Compounding Blog Posts?
This distinction between Grow Blog compounding and decaying blog posts matters for a few reasons, all related to the reasons why your business is blogging in the first place.
