When you’re in the sales field, up to and including digital marketing, you can’t just wing it when it comes to closing deals and convincing your customers to purchase.
Instead, you need a solid strategy Your Profits to guide you — a methodology that’s not only smart but proven to work the way you need it to.
SNAP selling is one of today’s hottest, trendiest sales methodologies, and with good reason.
When applied consistently and adequately, SNAP works.
But to make it work for you, you first need to dataset understand what it’s all about, why it’s as effective as it is, and how to apply it Your Profits consistently for impressive, consistent results.
- What is SNAP Selling?
- Other Key SNAP Concepts to Know
- What are the Benefits of SNAP Selling?
- How to Integrate SNAP Selling into Your Marketing Strategy
- Wrap Up: Meet Your Business Goals by Connecting with Your Customers
What is SNAP Selling?
If you think SNAP is almost certainly an acronym for some broader concept, you’re right.
It was first coined by author Jill Konrath in her now-classic 2012 sales book, SNAP Selling, outlining a strategy for quickly and successfully selling to busy modern customers.
Here’s a breakdown of what SNAP stands for.
S – Keep it simple
With the internet constantly at their Your Profits fingertips, modern consumers really have their work cut out for them to find answers to their questions.
There’s so much information and so many guide for marketing and digital marketing purchasable solutions to their problems, they can afford to be a little picky about which ones they choose.
Such buyers typically eliminate possibilities twd directory that are too complicated and difficult to understand first, so the S in SNAP is a reminder to keep things simple.
When communicating with prospects, stick to the point, and look for ways to make your offerings seem more straightforward than the competition’s.
N – Be invaluable
The average consumer is positively bombarded with advertising messages every day, so it’s all too easy for any one company to blend into the woodwork.
That said, a company that can single Your Profits itself out as a trustworthy authority capable of solving the sales prospect’s problems has a real advantage.
For that reason, the N in SNAP stands for N-valuable (invaluable).
Modern consumers expect more than great products and services from the brands they buy from.
They also expect personal relationships with companies that genuinely want to be part of the solutions they pedal.
