Now that you’ve diligently and regularly A/B tested everything you conceivably could, your SEM ROI gets an inevitable lift because:
You’re no longer wasting money – Since you’re A/B testing all the different parts of your funnel, you’re able to increase the relevance of your paid ads and landing pages to users and leads. This works to lower how much you have to spend per click, which can equal thousands and tens of thousands of savings depending on how big your marketing campaign is.
You’re lifting your conversion rate – A/B testing how to optimize your landing page for conversions will lead to a bigger conversion rate, thus leading to more sales and revenue.
You’re boosting conversion value
– When you optimize the landing page, you’re also increasing the average order value per conversion since a smoother and more relevant process encourages people to spend more.
You’re discovering optimization possibilities on other sri lanka whatsapp number data 5 million channels – By A/B testing your landing page, you’ll understand what message, copy and design need to be. You can simply translate this data to your display ads and even outbound or offline ads.
You’re boosting your ROI – This is the biggest benefit. Your SEM ROI will get better, whether it’s based on looking at direct sales and revenue or lifetime customer value ROI.
How to Bring Your Team on Board
Whether you take care of your SEM in-house or outsource it, to really boost your ROI you are going to need to bring a new player to the team: A Conversion specialist.
Most SEM professionals who have really mastered how to maximize sem roi with conversion optimization [the business case] the science of optimizing your ads, have a consistent repeatable process, so modifying that text services process to accommodate the new CRO kid on the block can at times be challenging. But in most cases, it’s a challenge worth figuring out.
To drum up support you’ll need to take your team through a few realizations:
Start measuring the performance of SEM, not in terms of Click-Thru rates and Cost-Per-Action (CPA), but in terms of actual conversions, leads generated, and revenue. Once the team realizes that the only measure that matters is revenue, things will start changing in your organization.
Establish an SEM ROI task force that involves both SEM and CRO people, with the specific purpose of identifying key drivers of performance (revenue)
Setup an agile improvement process such as Growth-Driven Design in which all potential improvements get prioritized by value to the organization – whatever is likely to have the biggest impact gets done first.
Remember that the case you must make to them is one based on profitability and doing what’s best to ensure a return on the money your company spends on SEM in the first place.
