Location-based marketing is a particular form of digital marketing that allows companies to target consumers on a more personal and individual level through online or offline messaging based on their actual (or physical) location.
You are essentially presented with the unique opportunity to send consumers personalized and relevant messaging directly to their mobile phone number database device, aiding in their movement further down the sales funnel.
The opportunities available with this type of advertising are virtually endless.
Since people are constantly on their smartphones, why not use that to your advantage to draw them into your business and encourage them to make a purchase?
If your business has not yet begun implementing geofencing advertising, now is the time to start. Here’s what you’ll learn in this article.
- What is Geofencing Advertising?
- What are the Benefits of Geofence Advertising?
- How Does Geofencing Advertising Work?
- Geofencing Advertising: Best Practices
- Best Examples of Brands Using Geofencing Advertising
- Wrap Up
What is Geofencing Advertising?
Also referred to as geofencing marketing, geofencing advertising is a specific form of location-based marketing that allows you to connect with and advertise to mobile users in a designated area.
This designated area can be defined by a zip code, city, county, state, country, etc. You can even narrow it down to a couple of blocks if you want.
Geofencing allows you to reach your target audience in brand-new ways, as it works with 92 percent of all smartphones.
As a result, you have the capability of significantly increasing your bottom line.
What are the Benefits of Geofence Advertising?
The benefits of geofencing advertising are truly endless for both brands and marketers, and this is true for those who have an online presence or a brick-and-mortar storefront.
If geofence advertising is something you are considering, here are just a few of the benefits you’ll reap.
Increased Local Sales/Local Marketing
People have always enjoyed getting out of pipedrive screenshot their homes and walking around looking through the windows of shops.
However, it is so much more than that now.
The COVID-19 pandemic changed Americans. After having to stay in their homes to eat, shop, and just social distance, they want their lives back. They want to socialize, shop, eat out, and more. In fact, 71% just want to walk around town!
Because of this, it is more important than ever to target these individuals as they strive to get their lives back and are walking past your shop (and others).
With that being said, location-based marketing europe email has the potential to take your brand to soaring heights.
With a geofence, promotions can be sent to users via push notification as they enter a set perimeter.
These promotions can be limited-time offers or changed daily, which will help increase sales from your local customers.
Boost Brand Awareness
Geofencing advertising can also increase your brand awareness.
It isn’t uncommon for people who are walking around town to not notice every store or shop that they pass by. They see what they want to see. Ultimately, they notice what they are interested in or what they are looking for.
So, if they are not looking for a bakery or simply aren’t interested in food at the moment due to possibly shopping for a wedding gown, they may not notice it.
However, if they receive a targeted ad on their smartphone, they are more likely to notice your bakery when they pass by it and stop in.
The ads that are used with geofences offer your company the chance to remind customers that you are there and ready to serve them.
As a result, this allows them to be more aware of your brand and location then and in the future.
