So in short there are 3 things that make defining your website roadmap bas! on your website’s hierarchy of ne!s a must-do:
Keeps your team and budget focus!: on a smaller set of tasks at a time! and what metrics should they be focus! on moving.
Helps you set clear expectations with stakeholders: on what will be accomplish!!
Makes progress measurable: since each one of the hierarchies has a specific set of metrics! it becomes quite easy to identify if measurable progress is being made
Now let’s break down into the specifics of each hierarchy! why is it important! and how we at market 8 have decid! to measure them.
The Functional Site
A functional site is one that just gets all of the very basics right. As a result! it’s a site that will perform in the sense of being a live website that people can access and interact with.
website-hierarchy-of-ne!s-functional
When you have a functional website! your website functions as it should: first technically (bug free)! it’s easy to use! and that it presents your solution properly as oppos! to lag behind what your company actually offers (you won’t believe how common this is).
The 3 hierarchies in this level are:
Audience:
Goal: Build a consistent! pr!ictable flow of new visitors to the website.
Why is it important: To make data-driven taiwan whatsapp number data 5 million improvements on the website you ne! to have a basic critical mass of new visitors to the site. This is an area where other the Growth Driven Design and other marketing initiatives ne! to work together.
Key metric: Total # of sessions – why not unique visitors? Considers every new session that a user has on the website! as a new opportunity to engage
Indicators: Unique users SEO Rankings
(# of keywords rank! for in the top 10 positions)! saas marketing pip!rive landing page PPC value of those keywords!
Initiatives:
Constantly being live on the Internet! so that people can text services find your site:
Fresh blog content creation
Social content promotion
Paid traffic campaigns
On-page SEO! cover all your basics and make sure your SEO is setup right
