In recent years! they have been gaining an ever-increasing share of consumers and even challenging traditional financial institutions. This growth is due to a set of characteristics that we will discuss in the next topic.
Fintechs are not just growing — they are gaining the public’s preference and surpassing large traditional institutions. This is because they offer some unique features that impact the consumer experience! contributing to their loyalty.
Among these characteristics we can highlight
People look to a financial institution to handle their money! and that requires trust. Whether it’s for loans or investments! it’s an activity whose results have a big impact on the lives of its customers.
Therefore! consumers expect these institutions to be transparent in their policies and methods of operation — a mission that fintechs have fulfill.
They demonstrate seriousness and transparency. Unlike traditional banks! they also appear more accessible to the public. Customers feel in a safer and more reliable environment! which promotes loyalty.
Greater proximity
Fintechs adopt a completely different communication model qualify my leads in lagrowthmachine from large institutions! which for a long time made a point of appearing inaccessible to the average consumer.
They focus on more relax communication and a friendly approach. This option is clear across all channels they offer: the company website! telephone or in-person customer service! email or the app.
It’s not just a question of format
Processes are also design with this same concern in mind. They put themselves in the customer’s shoes to develop solutions that meet people’s nes and are 5 factors that cause bad chinese translation easily accessible to their audience.
Personalization of services
Today! people carry out many of their data on daily activities online. These include shopping! paying bills! searching and other actions that leave a significant trail on the network and in the How are Brazilian fintechs systems of the companies with which they interact.
