Ad selection is based on several factors including: the relevance of the ad that determines its quality score, the advertiser’s bid for the keyword, the competitiveness of the auction but also the user’s search context and more. Based on all these variables, the ad ranking is not fixed but can vary each time the ad is deemed suitable for publication. We said that Google Ads is a paid lithuania phone number library platform so, to advertise b2b on Google Ads, it is necessary to understand how a sponsorship on Google works.
Below we list the main factors that describe how Google Ads works:
- Pay per click (PPC)
- Advertising auction
- Ad selection
Now let’s analyze them in sequence.
What is pay-per-click? It means that advertisers the verge of collapse and what does that mean for affiliates? only pay when a person clicks on their ad. Pay-per-click is a unit fee per click, the amount of which depends on the ranking of your ad. And here we come to the second factor.
Google Ads uses a lightning-fast advertising auction to determine which ad to show for each search term a user types. Ads can compete for the same keyword, or search intent. To determine which ad to show in which position, Google Ads selects ads and then phone list establishes a ranking for each ad.
Now let’s understand what Google Ads campaigns are and how they work.
What is a Google Ads campaign?
A Google Ads campaign is a set of ads that share some factors such as location targeting, keyword, budget, bid. Your Google Ads account can manage multiple campaigns, each of which can have one or more ad groups often divided into product or service categories.
