How Many Pillar Posts Should You Have on Your Website?

Your website should have a pillar post for every competitive seed keyword. denmark telegram data It could include content for your products, different target groups, or distinct terminologies. You’ll also find that many top publications create pillar posts for “money keywords”. For example, Search Engine Journal has created a pillar post targeting the keyword “on-page SEO” and acts as a lead magnet to get email addresses from visitors. Having at least three sub-pillars associated with each main pillar is one of the best practices for creating pillar pages on your website. There could be even more sub-pillars depending on the depth of your topics. Each sub-pillar must contain a supporting blog post. For example, if you are targeting the keyword “content marketing” as your pillar page.

Choose the Post Topic

A relevant post topic is essential for creating a successful pillar post. Targeting the digital platforms and content are right topic is vital for search engine algorithms to work in your favor. The first step in choosing the post topic is to do some research on the topic that you have in mind. Conduct research about what you are offering, who your buyers are, what questions they might have, etc. You should focus on both short-tail and long-tail keywords. For this part, you should definitely make use of a keyword research tool to help you save time and find the best opportunities. Next, you should check your topic’s search results and related queries. This entails looking at featured snippets, Google’s “People also ask” and “People also search for” questions,

Develop a Post Outline

Once you have decided on the topic, start with the post outline and awb directory create multiple cluster ideas around each topic. Make sure to focus on one topic at a time. Here are the steps to develop a post outline for your pillar content:

1. 1. Jot down ideas: Brainstorm and prepare a list of all the points that should be covered under the main topic.
   2. Sort your ideas into subheadings: Sort your ideas to create different sections and adjust them under three to four subheadings.
   3. Prepare a title: Now that you have all the points in line, you can write a post title that accurately describes what you’ll be discussing in the pillar post.
   4. Include stats: Prepare a list of stats and examples to be used throughout the content under different subheadings.