WhatsApp mailings are an effective marketing tool. With their help, you can easily communicate with your customers, increase sales, get feedback and take telegram advertising service much more. Customers love good mailings, and call bad ones almost a swear word “SPAM”.
In this article, we will figure out: what is SPAM, why do people dislike it and how not to turn your mailing into it?
What is SPAM?
Spam is the sending of messages to people who have not given their consent to receive them.
That’s how the theory goes, but in practice, any message that doesn’t meet the recipient’s needs can be called spam.
For example, you own a pet store and decide to tell your customers that there is a discount on good dog food. If you send such a mailing to your entire contact base, even cat owners will receive the message. They will most likely consider the message spam, because the offer is not relevant to them.
How to make correct mailings?
Making good newsletters is not difficult at all. You just need to follow a few rules.
Rule 1 – Get consent from recipients.
This point causes difficulties for some, but in fact, you can collect consent for the processing of personal data and How to Avoid for receiving advertising using a website (at the time of registration or placing an order), a lead magnet, a feedback form or a simple questionnaire in the store.
The mailing itself can be launched using the wsender.ru service. You can try it right now, using the free tariff, and sending 15 now the situation has changed messages per day.
Rule 2 – Segment your target audience.
Divide your customers into groups. Prepare an individual offer for each group. For example, if you sell glasses, you can divide customers into men and women, offering each segment its own version of new products or discounts.
Rule 3 – Don’t send too many messages to one number.
It is important to take a break between messages. Frequent messages are annoying, even if the client is regular and often makes purchases from you.
Rule 4 – Clean your contact database.
Regularly clean your database of recipients who cn leads do not respond to your emails or want to unsubscribe from the mailing list. This way, you will not only reduce the level of negativity (if any), but also protect yourself from blocking that WhatsApp itself may issue due to recipient complaints.
