How to Become a Marketer from Scratch: A Detailed Guide

How to become a marketer: where to study to become a marketer, what skills are needed, how to find a job or clients and how to build a successful career – all about it in our article!

A marketer is a person who promotes a  saudi arabia telegram data company’s products and services. Such a specialist defines the target audience, looks for profitable distribution channels, launches advertising campaigns and collects feedback from customers. To become a marketer, you need to undergo lengthy training, because the field of marketing is vast and requires a lot of knowledge. In this article, we will tell you how to master this profession and develop in it.

Marketing training at a university

To become a marketer, higher education is not necessary . However, its presence will be a great advantage when applying for a job, especially in large companies, such as a bank, a manufacturing company, or large marketing agencies.

Studying at a university allows you to gain knowledge in the field of classical marketing. Additionally, they study management, financial accounting, economics, human resource management and other disciplines. The knowledge gained allows you  how does reducing repeat calls improve the customer experience? to analyze the market, draw up business plans, promote a product line or develop a trademark from scratch.

You can study in many institutions, we will tell you about some of them.

Moscow State University (MSU)

To become a marketer, you need to enroll in the Faculty of Journalism at Moscow State University, in the specialty “Media Communications”. Many disciplines are studied there, for example:

• media marketing;
• event marketing;
• branding;
• management;
• Fundamentals of Economics;
• photography and image processing;
• Fundamentals of media planning;
• design technologies for the communication field;
• web design, etc.

To enroll, you must pass Russian language b2b reviews  and literature + one more subject of the applicant’s choice, as well as complete a creative test. You can study on a budget or on a paid basis. The duration of study is 4 years.

Peoples’ Friendship University of Russia (RUDN)

The Marketing major is studied at the Faculty of Economics. The main disciplines include marketing, economics, information technology, management, management accounting, etc. There are full-time and part-time and full-time forms of study for 5 and 4 years.

To enroll, you need to pass Russian language, mathematics, and a third subject of your choice.

Moscow Institute of Technology and Management (MITU)

The Institute offers 4 specialties in the field of marketing:

• marketing;
• internet marketing;
• Marketing in commercial activities;
• Marketing and brand management.

These areas of study are similar, but there are still differences in the programs. For example, students majoring in Internet Marketing will study SMM, databases, IT services and content management, etc. Future specialists in brand management will master branding, services marketing, and company economics.

The duration of study is 4.5 years. To enroll, you must pass Russian, mathematics, and an elective subject.

SYNERGY University 

A private educational institution offers to study classical and Internet marketing. There are full-time, part-time and distance learning forms. The university provides a state diploma and employment assistance.

To study to become a marketer at SYNERGY, you need to pass the Unified State Exam in mathematics, Russian language, and an elective subject.

State University of Management (SUM)

In this institution, you can master a specialty in classical marketing or brand management. The latter involves studying a larger number of disciplines . jncluding marketing itself, as well as branding, the basics of entrepreneurship, benchmarking, consumer behavior, etc.

To be admitted, you need to pass mathematics, Russian language, and social studies.

In addition to the universities listed above, you can also study to become a marketer at the following institutions:

• Moscow Institute of Technology.
• Saint Petersburg State University.
• National Institute of Business.
• Russian State Social University.
• Saint Petersburg University of Management Technologies and Economics.
• Saint Petersburg State University of Economics.

Is it possible to become a marketer by completing online courses?

Marketing courses allow you to master the profession in about 6-9 months. Many employers only need a certificate of completion of training – not all require specialized education.

Good online schools constantly update their programs, which cannot be said about universities. All training is done remotely, and you can choose any online school. Upon completion of the courses, you will have several projects (cases) that will show your skills to a potential employer better than a diploma.

There are many online schools where you can study marketing.

Let’s name the most popular ones.

Yandex.Practicum

The international online education service launched by Yandex offers to master the profession of an Internet marketer in 7 months. The training takes place in its own technological environment, which allows you to immediately apply the acquired knowledge in practice.

The program consists of modules that will cover:

• Marketing analytics.
• Branding.
• Contextual, targeted advertising.
• Web analytics.
• SEO optimization of the site.
• Email marketing.

Upon completion of their studies, students submit a project – a marketing strategy for promoting a real company.

The special feature of Yandex.

Practicum is that you can try all their courses for free. If you don’t like the introductory part, you can choose another direction or refuse training altogether. You can pay for the course immediately or pay for it monthly, but for this you need to link a card.

Netology

This company has two courses on Internet marketing: 5 and 11 months long. The training is aimed at studying the target audience, product, Internet advertising and analytics.

During the training, students will receive more than 20 assignments with feedback, practice solving real marketer problems in simulators and complete a project.

The best students will have the opportunity to do an internship at a major marketing agency.

Full access to the LiveDune social media analytics service is also provided.

Netology also has a free marketing course where you can learn the basics of market analysis and promotion in different traffic channels.

Skillbox

The renowned online school offers several options for studying to become a marketer. The courses were updated in 2022, so that students can gain up-to-date knowledge.

On the platform, you can study Internet marketing, as well as the profession of “Marketer-developer”. This specialty involves studying the basics of CSS and JavaScript, as well as analytics settings.

At Skillbox you can study at any convenient time. We offer high-quality assistance in finding a job and a personal mentor. There is a 2-year installment plan, with a monthly payment of about 5,000 rubles.