Even if you don’t spend money on advertising or How to create promotions, you can build a large following for your business page and engage with job function email list your travel community. With direct online bookings increasing year on year, it’s never too late to get started!
But where exactly do I start, you may be wondering? How to create Developing a social media strategy takes time, research and planning, as well as a degree of trial and error. There is no one-size-fits-all strategy that works for every hotel, as every hotel is different.
Location, size, services, target market, price , and more will all play a role in how you portray and advertise your hotel on social media platforms.
Similarly, each social media platform is also different – in terms of algorithms, how travelers use them, what users expect from content, and the features available to businesses.
As with all marketing activities you undertake in lead nurturing process adobe stock your hotel, your first steps should be crystallized into a few key points:
- Who do you want to target? (guest identity)
Your hotel’s ideal audience of course, but you can get more specific and try to target people at different points in their purchasing journey or even try to capture the attention of new, more valuable audiences. - What are your goals? (qualitative and quantitative goals)
Do you just want to create awareness for your brand and build an audience , or are you actively using social media to get bookings ? - How will you track results?
It’s important to closely monitor the impact of what you do on social media on your business. This way, you can make adjustments and improve your strategy. - What is your budget?
Will you need an amount for social media advertising?
If you are clear on all of this, you can then decide which platforms you want to be active on. You will need to dedicate time and have the resources to produce the content you will upload and share.
One of the best things to keep in mind is that your uab directory social media account is an opportunity to impress guests before they even stay at your hotel, so make sure your content is positive and showcases the best that your destination has to offer.
The best platforms for social media marketing
Even if you could have a presence on all social media platforms, we believe it wouldn’t be worth it, as many are not necessary and the best for your property. This doesn’t mean you can’t succeed on any platform with the right strategy, but you definitely need to choose your platforms wisely.
