A good marketer is a person who constantly experiments. He tries new approaches, conducts tests and looks for the cheapest ways to get the maximum profit. Therefore, if you want to become a sought-after specialist, constantly go beyond the usual solutions and try something new.
The good thing about the marketing profession is that it has many career development options. You can choose any specialization and work with it. For example, promotion via email, content, advertising on social networks and online platforms. If you are tired of Digital, you can go offline and vice versa.
You can develop your career not only through a deep study of the chosen tools, but also by expanding the list of responsibilities. You can choose one of three career development directions.
Become a Marketing Director
You can become a team leader and be responsible for the entire process of promoting the company. You don’t need perfect knowledge of all programs, services and tools, but you need to understand well how they work and choose the most suitable option.
The Marketing Director must set up the smooth operation of the entire department. He must be aware of all trends and changes, be able to find south africa telegram data suitable specialists and take responsibility for the team. This is quite a stressful job, often with irregular working hours, but well paid.
Become a product manager
This specialist is responsible not only for promoting the product, but also for its creation. He comes up with products or services, develops their functionality and writes down the requirements, and then deals with promotion.
A good product manager not only senses the needs of the target audience, but can also organize the work of a large number of people. This is a highly sought-after profession in business , for which they pay six-figure sums.
Start your own business
A marketer can bring leads not only to an “outsider”, but also to himself. He can create his own marketing agency, open an online store, launch a startup.
Marketing knowledge will greatly help in entrepreneurship: you will be able to offer the market a product in demand, bring in inexpensive leads and control the work of sales departments. A marketer who is not afraid to take risks has every chance brand influencer programmes – a detailed guide for businesses of becoming a successful entrepreneur.
How much does a marketer earn in Russia
To roughly understand how much a marketer earns, let’s turn to the Zarplan service. According to it, the average salary of a marketer is 84,973 rubles , and that of an Internet marketer is 97,031 rubles.
The GorodRabot website provides other figures. Thus, the average salary of a marketer in December 2022 was 60 thousand rubles, and the median and modal – 50 thousand.
Screenshot from the GorodRabot website
It is worth noting that all data is based on Russian vacancies, not real salaries. They do not take into account bonuses and allowances. Many companies pay % of sales, and a marketer can significantly influence his salary, bringing good profit to his company.
Conclusion
As you can see, to become a marketer, you first need to undergo training for 6 months to 4.5 years. But theoretical knowledge is of little value, so you need to try to immediately apply it in practice. We recommend that you get an internship or take b2b reviews freelance orders while you are still studying. This will greatly speed up your entry into the profession and help you earn money immediately after receiving your diploma.
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