We already know how important it is to create quality, unique, and differentiated content, but it’s also important to know all the tools and actions that will help us achieve these characteristics. One of them is analyzing the information generated in your market, and to do so, the Content Marketing Institute shares three steps to follow .
1. Take an inventory of your competitors’ content
Identify your competitors and group them by phone number library content type and website; data organization is crucial in any type of analysis. To find out who they are, you can perform an advanced search on social media and Google, using keywords; or you can also use more specialized tools like SEMrush , MOZ , and SimilarWeb .
What type of content should you inventory? You’ll have a lot of work to do here, because this goes beyond an article or video . It also includes podcasts and audio recordings, webinars, ebooks and white papers, SlideShare presentations or other formats, and infographics.
And what about emails? Well, they’re another australia database directory element you should consider. There, you’ll get a snapshot of what brands or companies consider relevant and valuable to send to their prospects and customers. Therefore, it’s a good idea to subscribe to the sites or blogs you’ll be analyzing.
2. Evaluate the quantity and quality of the content
In this phase, it’s time to evaluate the learn the details google shares about the technology behind googlebot content in your inventory at a macro level, looking at popularity indicators and publicly visible engagement—that is, reactions or opinions on social media and comments under each piece of content.
