How to formulate a USP

If you haven’t yet come up with a How to formulate final USP, try to build it using the formulas:

• “Product plus feature”, “Product plus advantage” or “Product plus benefit”. Examples: Low-price drugstore; Sober movers; Gentle apartment cleaning; Clean apartment in 60 minutes.
• “Product minus the client’s fear or pain.” Examples: We treat teeth without pain; Meat without hormones.
• “Product plus an unusual property.” Example: Giant pizza.
• “Product plus emotion”. Example: Delicious, just like in childhood.
• “Product plus guarantee”. Example: We’ll whatsapp number database deliver in 30 minutes or refund your money.
• “Product plus target audience”. Examples: Beauty salon for mothers and children; Clothing for curvy ladies.
• “Product plus statement of superiority.” Examples: The widest range of shoes; Igor Mann: No. 1 in Marketing.
• “Product plus unobvious benefit”. Example: Teflon pans – food does not stick (obvious benefit), easy to clean (unobvious benefit).

Formulas can be combined.

Tips for an effective USP

Check if your USP meets these criteria:

1. Uniqueness – your USP differs get the best results from your eamil marketing list from the USP of your competitors.
2. Specificity – the USP is How to formulate precise and, if possible, measurable.
3. Capacity – the meaning fits into one sentence.
4. Clarity – the benefit is obvious to the audience member.
5. Relevance – the USP is relevant to market conditions and is updated if necessary.

Mistakes in formulating the USP

How to find your USP and not make a mistake? Think again if your unique selling proposition:

• does not take into account the clean email characteristics of the target audience;
• can be easily copied by competitors;
• limited in time, depends on seasonality or availability of goods;
• raises doubts, sounds fantastic, is based on deception;
• repels with excessive use of “we” and advertising cliches.

Examples of USP in advertising of different businesses

“More than 100,000 verified specialists How to formulate to perform your household or business tasks” is an example of the USP of the online service “Kabanchik”. Marketers have focused on the number of specialists – this is truly the largest service for ordering services in Ukraine. They have indicated a specific number – the buyer has no doubt that among a hundred thousand people he will definitely find an assistant. And they have also outlined the target audience – specialists can solve both household and business tasks.