The term lead-nurturing has been around for some time in global companies. At least I’ve been using it for a good 15 years. Without further ado, here’s what lead-nurturing is all about.
Phone operators are often overlooked as another lead nurturing tool, but they can be a very effective way to move potential customers closer to a purchasing decision. So let’s take a look at why.
You can use the call to learn more about the prospect’s needs and explain how their product or service can help them.
You can specifically target calls to potential customers who are most likely to make a decision “now.”
And last but not least, you can reach out to Lead Nurturing in B2B potential customers halfway through their thought process to provide them with more information and answer any questions they may have. This is a euphemism for explaining to them what’s important to them and what happens to be what you do best.
Why return to older contacts in the market?
In B2B, telemarketing can be a very effective way to nurture leads and move them closer to a purchase decision. When used correctly, it will be a valuable component of any B2B lead-nurturing strategy.
How to use telemarketing as part of lead-nurturing in B2B?
- Use telemarketing to connect with leads from other marketing channels. Where does it say that all the famous “marketing automation” has to be digital only? Just like you call your webinar attendees, you can, for example, reach out to prospects who downloaded one of your flyers by phone. It’s a great way to start a conversation with prospects. And learn more about what they’re looking for and why.
- Reach out to customers who are inactive. Call potential customers who haven’t opened an email or visited your website in a while. This is a good way to check that they are still working in their original position, find out what’s going on, and possibly get them back on the buying path.
- Sure, you can offer specials over Lead Nurturing in B2B the phone. But I would be careful with discounts. You don’t want to reduce your value, right? You can come up with a different offer than the one your contact initially responded to and move them on.
Lead-nurturing is like the second to the tenth date. On the first date, you get to know each other. On the second date, you start building a relationship. And then you can make an offer somewhere later.
