Here are some tips for writing marketing emails that your contacts will read. The more the body of the text is in line with the real needs of the recipient. And is able to arouse curiosity, the more effective the email will be as a first point of iceland phone number library contact. Here’s how to write the body of an email:
Custom object
In the subject, include the recipient’s name or position. Personalized emails have a higher opening rate than generic emails. Where the user does special features & convenience not feel at the center of the communication.
The subject of the email must be:
- short: short and concise
- relevant: highlight a connection with the person who will receive the email. Clarify why they might be interested in reading it.
- useful: immediately insert a valuable offer, communicate the advantage you offer.
- indicate the next action: suggest what it should be, let them know what they will find when they open the email
- without spam words like: sensational, free, full refund, attention, order now, buy now, etc.
Email body
Write a short text that clearly states the value frist database you are offering and that is connected to the business of your potential new customer. It is important to know the target to avoid sending a generic text like “We help companies to …”.
- Ask questions: to align with the prospect’s goals and demonstrate interest in them. For example: How would you like to improve your business processes? Are you looking to…? Do you want to learn more about how…? etc.
- Use storytelling: indicate a problem that should be as close as possible to that of the potential customer and briefly describe its solution
- Increase the effectiveness of CTAs (calls to action): best practices suggest not to insert generic calls to action such as “click here” because people would not be clear about the destination of their actions.
As we have indicated, in fact, commercial emails that work should be personalized and contain content that customers would like to receive: interesting information, offers, discounts, industry and company updates, product and service launches.
