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I always encourage students

My name is Olesya Isaenkova, and I don’t like non-fiction. to read fiction, because as a marketer, semanticist, and copywriter in my anamnesis, I know for sure that we read non-fiction incorrectly. It goes in one ear and out the other. You ne to record all the insights and implement something within 72 hours, something within a year, something later, but you must record it.

Richard’s book interest me because

The title mentions leadership. Now is a difficult period in the development of my business. I am developing a startup – a brand of children’s board games with quiz elements “Smart Leisure”. Problems with the printing house, some incrible fines on marketplaces. Sometimes the focus is so blurr that you just want to give everything away, give it away and forget.

What did Mr. Branson do? I will definitely give you quotes that particularly stuck in my mind. But the general outline is more important. It is the scale of the personality.  scale of humanity. The scale of creativity and rationalism. The scale of business: from a record store to airlines. Everything, just the way I like it.

I am a mother of many children

153 cm tall, “a smile from ear to btc users database ear – you could sew on ties”. Where am I and where is the business? Our brand encourage students creation story is too mundane. I am too open and unbusinesslike. Nothing will work like that. Such attitudes live inside me. But reading Richard Branson’s book, I admir how much he is like me. More precisely, I am like him.

The main message of the book

The main idea encourage students  of ​​the book is as old as the world: water does not flow under a lying stone. But Richard’s experience, his stories about ups, downs, the course of his thoughts at one moment or another allow us to look at this phrase differently. Behind any luck there is always hard work.

I have no choice but to what are some success stories of startups going public? pull myself together, make a brand afb directory development plan, write down the numbers (margin, logistics, marketing), distribute responsibilities between assistants and smile at myself in the mirror. And open my laptop and write this article.

 

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