Advertisers with higher quality scores can win the auction even if their bids are lower. And the lower the bid you bid to get the spot, the lower your cost per lead will be.
Google auctions reward quality ads with lower CPCs because these ads are more likely to delight users and give them what they were looking for. To improve your Quality Score, take the following steps:
- Choose relevant keywords: The more relevant the keywords you target, the higher your Quality Score will be. Google knows what keywords are in your ad text and landing page. Based on this information, it determines whether your ad is relevant to those search queries and determines your Quality Score based on that.
- Improve your landing page experience: The more reliable, easy to navigate, and fast-loading your landing page is, the better the customer experience will be. And the better the customer experience, the more likely Google is to award you with a top spot in advertising.
Simplify your account structure
Cluttered Google Ads accounts make it difficult to manage your ads. If you don’t see your ads clearly, it’s hard to know what’s working well and job function email list where you have room to grow. You want to align your ad groups based on relevance.
So, each ad group that advertises a different product should be in a different group. Design your groups, give them clear names, and keep your account organized to make it easier to manage.
Check your bidding strategy
Your campaign settings and targeting are critical to ensuring a lower cost per lead while still attracting quality leads. When choosing your ad settings, adjust your bids based on the following criteria.
- Device: Some advertisers see differences in china business directory results depending on whether the user is using a mobile device, tablet, or computer.
- Demographics: While you may have started your campaigns with a broader audience, it’s time to tighten them up now that you know where your ads perform best. Target by age, gender, geography, etc.
- Networks: With Google Ads, you have a variety of options for how and where your ads appear. For example, you can choose to show your ads on search engines or display ads. Analyze what works best and spend more of your budget there.
- Time of Day: If you don’t see potential customers at a certain time of day, such as late at night or mid-day, reduce your advertising spend during those times.
Check the keywords you are targeting
Many campaigns start out wide to see what works best. But as you learn about high-performing keywords, it makes sense to eliminate low-performing keywords to give more money to high-performing keywords.
The most valuable keywords are those that have a low cost per lead. These keywords resonate effectively with your customers.
Even if a keyword gets a lot of clicks, you don’t necessarily want to invest in it if it has a low conversion rate. Don’t be fooled by keywords with high impressions or high click-through rates. You want to focus on the results, not just the initial numbers.
Expert statistics and tips on Google advertising
Optimizing Google Ads to increase your cost per lead can be a complex task. Setting up Google Ads is one thing, but monitoring, managing, and optimizing is a more advanced skill that takes years to develop. New Light Digital knows the best what is a good cost per lead in google ads? tactics for getting the most out of Google Ads to help you optimize your cost per lead. Schedule a free consultation today to learn more .
Further reading:
- Organic Buyers – Why They Are Considered the Most Valuable Customers
- Is Your Marketing Effective? 7 Marketing Success Metrics
- 3 Win-Win Marketing Strategies for Any Business
- Is Your Marketing Working as It Should? Tips for Mid-Year Review and Adjustments
- How to Conduct a Website Audit – A Complete Checklist
