Marketers work with a lot of data and sometimes it becomes difficult to understand it even in tables. Then a dashboard
comes to the rescue – a visual and convenient tool where you can collect the necessary information from different
In this article, we explain in detail what a
dashboard is and how it can help marketers in their work.
Dashboard – a marketer’s tool: what is it?
In simple terms, a dashboard is a graphical panel in one working window, where data from different sources is
visualized and displayed in tables, charts, and graphs. In simple terms a dashboardWith such a tool, you can, for
example, track key metrics in real
time or clearly show the intermediate results of an advertising campaign.
A classic example of dashboards in Yandex Metrica
A sophisticated dashboard from CoinMarketCap that shows cryptocurrency statistics
The main advantage of a dashboard and its difference from a traditional report or infographic is the dynamism of the
data, which can be updated both manually and automatically. That is, all business metrics can be seen at the current
moment when the user views the dashboard, and not just for yesterday or the past period of time.
What tasks does a dashboard solve in marketing?
The dashboard is convenient for anyone who works with large amounts of data on a daily basis and makes decisions based on it. In marketing, it can be used to solve a number of tasks:
- Monitor KPIs. You can include several or dozensIn simple terms a dashboard of different indicators in the
- Manage your budget.
- and see which sites work better and which work worse.
- Visualize data and present it clearly for any user. buy bulk sms service Graphs, tables, maps, and diagrams help
- with this.
- Simplify teamwork. Access to the interactive whiteboard can be opened for any employee, who will be able to
- follow data updates.
Most often, marketers use dashboards to view key KPIs, evaluate site visitor forecasts, the effectiveness of advertising
campaigns, and to visualize a wide range of marketing data.
What types of dashboards are there?
Depending on the goals, objectives and set of indicators, there are 3 main types of dashboards
The example above shows a version
of a marketing analytics dashboard created on the facebook now and always? Microsoft Power BI business analytics
platform . It can be used to analyze the effectiveness of an advertising campaign, track key metrics over time: CTR,
CPM, CPC, and other indicators.
What metrics and indicators are included in a marketing dashboard
Marketers typically use the following key metricsIn clean email simple terms a dashboard to create a dashboard:
- CTR, or click-through rate, expressed as a percentage of clicks on a link to the total number of ad impressions on
- that link
- CPC, or cost per click on any advertising object – banner, post, active button, etc.
