Inbound marketing integrated Effective remarketing: find out why it is essential for your sales
Effective remarketing
Today, 70% of users who visit your company’s website will not convert into potential leads or customers. This is where effective remarketing comes in .
Considered one of the most effective digital
Marketing techniques , it involves people who have already visited your website or clicked on your email.
And take advantage of this initial interest by Inbound marketing integrated displaying ads for your business while the user browses Google, YouTube, Facebook, LinkedIn or any site on the Display Network .
So continue reading with us and learn more about the topic – and what it can bring to your company’s sales.
5 fundamental steps for effective remarketing
Like any digital marketing technique , remarketing must be developed with care and thought.
Ideally, your marketing team should combine marketing automation strategies, taking more points of interest from Google Adwords and social networks.
But it is worth highlighting that
The methodology must be controlled, otherwise canada telegram data it will turn your remarketing into an intrusive campaign.
Or your company runs the risk of scaring away potential Inbound marketing integrated customers and damaging not only the ROI of your campaigns, but also your company’s image.
Check out the steps for good remarketing below:
Strategic Thinking:
Defining the budget, goals and KPIs,
Choosing suitable how to protect your mental health when working remotely advertising formats.
Campaign creation
Remarketing Markup
Defining specific landing pages,
Choosing keywords.
Campaign creation
Editorial and advertising teasers,
Creating display ads.
Start for desktop and mobile
Monitoring and Optimization
Monitoring of KPIs,
Analysis of statistics ,
Ad and traffic optimization.
How Effective Remarketing b2b reviews club Optimizes Your KPIs
The main objective of this methodology is to reinforce the memory of users related to your business, creating opportunities that transform them into leads or converted customers.
Therefore, and also considering
The various formats and technologies available, remarketing helps to respond to many goals and generate many business opportunities, such as:
Generation of qualified leads,
Increased traffic to your company’s website,
Sales development,
Increase your average ticket,
Increased conversion rates,
Brand promotion,
Strengthening relationships with customers,
Optimizing the ROI of your campaigns .
Available formats
One of the strengths of this technique is
The multiplicity and ability to complement its advertising formats.
Depending on your goals and lead nurturing strategy , effective remarketing opens up many avenues for reaching the right target at the right time, in the right place, and with the right product or service.
Depending on your company’s objectives, you can use the following formats:
Static or dynamic display (in GIF),
On social networks (Facebook, LinkedIn, Twitter, etc.),
On the Google Search Network (text, video, image ads, etc.),
For mobile applications (search and display),
Video (YouTube).
Points of attention
The starting point is to ensure at least 100 cookie IDs for each remarketing list before a campaign can be activated.
To ensure the effectiveness of this strategy, relevance is the big secret to success: make sure you are offering what your visitors are looking for.
When your ad contains compelling information, such as special offers or discounts, it has an extra chance of attracting leads.
If your company’s marketing goal is to increase brand awareness, your ads need to be focused on that. Show your company’s brand to users over a period of days, weeks, or months.
