For your company’s inbound marketing to be successful, sales teams must work as integrated as possible with the strategy.
Unfortunately, many of today’s established sales professionals built their careers in a world where sales and marketing teams rarely collaborated.
Keeping everyone on the same page (called smarketing ) is
The first step on the journey to successful inbound marketing.
How do you do this? It takes some diplomacy, but it’s not an impossible task. Keep in mind that sales and marketing teams share common goals and strengths.
Remember that sales professionals often
Think in terms of quotas and revenue – return on investment – and use that thinking in your approach.
See how to operationalize this knowledge into a presentation or speech that makes sense for your sales team in the following topics:
Show how inbound marketing helps save your team time
What is the biggest benefit sales teams cambodia telegram data see within a few weeks of implementing an inbound strategy?
The first answer that might come to mind is “more sales,” but inbound often requires refinement before it clearly and consistently translates into sales numbers.
So what else could be just as important?
The simple answer is time. Without the why cpg brands need a comprehensive market measurement strategy help of effective inbound marketing , sales teams spend hours every day chasing people who will never make a purchase.
These could be unqualified leads due to budget, authority, or simply a lack of need – but salespeople must verify these facts individually to be successful.
More than a hundred or even thousands of
Hours could be saved by using inbound marketing to cut contacts that are not in line with the pipeline. This way, only the most qualified b2b reviews club leads will be directly on the sales radar. This, in turn, directly translates into time optimization.
In short: with inbound marketing, your sales team can invest time only in those with high conversion potential.
Run an inbound marketing test
To begin this step, several systems need to be updated and in conjunction. Some of these include analytics, lead capture, and email marketing automation .
Many of these can be implemented at very low cost – consult your team or digital marketing agency .
From there, you can demonstrate to your company’s sales team
Patterns of user behavior on your website
Showing which content is most engaging;
Progressive data capture that qualifies prospects more deeply and configures the sales call;
Approaches created by the marketing team showing where and how sales professionals can be more persuasive in their work.
Show what the “enemy” is doing
Some areas of your company may be more isolated from the competition’s advances – while others do exactly the opposite.
For most sales professionals, especially
Those who grew up in the world of outbound marketing , sales is a zero-sum game – it’s kill or be killed.
Many of them see every sale made by a competitor as a lost opportunity… even if they had no interaction with the customer who ultimately purchased from a rival.
This way, they will understand the need to keep up with this new scenario, proposed by digital transformation , and overcome the competition.
