14. Create an eCommerce Email Marketing Roadmap
Well, we’ll provide you with specific ecommerce email marketing sales funnel strategies later in this article, but we wanted to point out that you need a roadmap. Where are you going?
Do you want to sell more products? Increase you can find answers to questions brand awareness? Educate your subscribers?
Pick a goal and stick with it until circumstances change.
15. Put a lot of effort into your e-commerce welcome email – it’s your first impression
First impressions matter.
Think back to the last time you met profiling means making yourself recognizable a stranger. You probably made a snap judgment about that person based on the handshake, posture, eye contact, content of the conversation, and other details.
The same is true for e-commerce email marketing. If your welcome email doesn’t engage your subscribers, they may never read any emails again.
16. Grow your eCommerce email list with quality, consistent content
Content is also important.
Luckily, you don’t always need to create taiwan lead fresh content. Consider stealing content from your blog, posting excerpts in your emails, and adding a CTA to read the full article on your website.
WordStream recently did a guide to using email instead of a blog post.
You can publish an article on your blog about comparing different versions of your product. This is a great way to get people interested in the product you sell.
17. After providing quality content, promote an irresistible offer
Offers should be the cornerstone of your eCommerce email marketing campaigns. Check out the great deals that Bicycle Magazine just sent out.
The offer is spot on, the CTA is simple, and the animated bar grabs your attention.
You may also like:
- Ways to use call to action (CTA) in your marketing strategy
- Ecommerce Email Marketing – 20 Tips to Increase Sales
18. Promote upsells and cross-sells in order confirmation e-commerce emails to maximize sales
Cross-selling and upselling help increase your eCommerce email marketing conversion rates. Tell people how to save money on multiple products or show how your products combine effectively.
This email from Stein Mart combines a variety of matching products .
Of course, there are the accompanying discounts.
Maybe your clients need new sheets but haven’t considered getting a whole new bedding set. Why not start from scratch?
Leverage seasonal changes and other factors to assemble bundles or recommend upsells and cross-sells. The more effort you put into your email and offer design , the more conversions you’ll get.
