Black Friday is coming up and it’s the perfect time to generate more sales for any business, especially those that belong to the online world. Have you not yet thought of a campaign for your brand? Below we show some examples of campaigns with influencers and their incredible results.
A few years ago, companies from all over the world joined this digital phenomenon through which they manage to multiply their sales and even sell more in one week than in a whole month.
According to a report byCriteo, based on more than 30 e-commerce retailers in 2017:
- Web traffic increased by 96% compared to 2016.
- The number of buyers increased by 343%.
- Sales rose by 345%.
Examples of campaigns with influencers on Black Friday
There are many digital marketing strategies to attract gambling data turkey buyers to an e-commerce but, without a doubt, doing so is essential.campaigns with influencersis one of the most effective.
El Corte Inglés, Amazon and MediaMarkt are some of the stores that usually run the most advertising campaigns at this time of year. However, there are other brands that go beyond Instagram Stories and play with creativity.
YouTube campaign for Black Friday
An example of this is Lowe’s, an American construction materials company. For its Black Friday campaign, it chose several DIY-loving influencers who had to create an Escape Room with their own hands using the brand’s materials. The result? More than 6 million views and more than 1,000% engagement with the brand.a single videoon the brand’s own YouTube channel.
Black Friday beauty campaign
Another campaign for Black Friday last year was Perfumes Club France . It was the launch of the brand in France and the strategy with influencers that was carried out was to carry why marketers are missing out on content people want and how to change thatout raffles on their Instagram accounts. How did the campaign work? Let’s see it by analyzing the feed posts of the chosen influencers, who used the hashtags#beautyblackfridayand#jeuconcoursperfumefor the campaign:
Thanks to these Instagram posts,@perfumesclub_franceShe went b2c phone list from being unknown to having more than five thousand followers and being an active account in less than a year. In addition, as we can see, it worked very well in terms of impact, reaching almost 90% of women in France, exactly the desired target.
When is the perfect time to run an influencer campaign on Black Friday?
Campaigns with influencers on Black Friday Black Friday can be carried out in different time periods for this day:
- A few days before Black Friday : On this day, Christmas shopping officially begins, but it is important to keep in mind that many buyers love to have a “wishlist” created where they can save the products they plan to buy that day.
For this reason, starting the campaign with influencers a few days before the big day is essential. Influencers can generate content to showcase products and thus create anticipation and a desire to buy in their followers.
- On the day of Black Friday: However, many other users are not so “cautious” and prefer to wait until the day itself to get the most attractive deals on the internet.
The ideal is to do a mix of both. That is, one or more influencers can make posts days before the big day to “warm up the engines” and on the day itself to encourage the purchase of products.
