HeInfluencer Marketingis becoming increasingly important in the business world. That is why many companies are joining this type of action, running the risk of doing so without the appropriate tools and guidance.
However, good results cannot be improvised. It is necessary to know the terrain, have the right professionals and tools, and carry out well-planned actions to achieve them.
Why it is necessary to professionalize Influencer Marketing
Carrying out an influencer strategy means largely aligning the values and image of the brand with those of the profile selected to carry out the campaign. Since the aim is to identify values , the company cannot put its destiny in the hands of unreliable people.
The budgets dedicated toinfluencer marketingare increasingly higher and, consequently, so are the expectations regarding results, hence the sector needs a professional attitude to advance.
Influencer marketing has ceased to be an anecdote and has become an important part of business marketing policies . As a result, everything from measuring results tooverseas chinese in usa data linking influencers and brands needs to take a step forward and professionalize its methods.
Before you launch you must define your objectives
Embarking on an Influencer Marketing campaign without having a clear idea of what objectives we have set is
counterproductive and will prevent us from knowing and determining the real success of the campaign.
The different actions that are developed throughout a campaign have different effects and that is why it is so important to
quantify everything that happens in it. Without a specific objective or objectives, an assessment is not possible. Some examples may be:
- Getting people to engage with posts.
- Reach a very wide audience.
- Significantly increase your number of followers .
How to set measurable goals
We are going to focus on three of the main objectives that any it is effective to make exclusive marketing campaign usually
focuses on.influencer marketing: Visibility, Engagement and Revenue. For each of them, different metrics will have to be taken into consideration:
Visibility
If you want to promote your brand or a product, the objective of the campaign should focus on measuring the number of people reached and other data such as audience growth.
Engagement
Engagement is another objective that a campaign can pursue. Brand loyalty increases when the audience interacts with the brand through its posts.
Leaving behind a merely passive role to convey their opinions or feelings represents a qualitatively important leap
from the consumer’s point of view. The brand knows that, with this act, these people are showing that they care about the brand and that it is not just another one on the market.
To assess the effectiveness at this point, you need to measure the CPE (Cost per Engagement), which is done by
dividing the total cost of a specific post by the number of likes, shares or b2c phone list comments. This way, you can
find out which types of posts are more profitable and have better acceptance, and you can put more emphasis on them.
Income
Quantifying revenue from an influencer marketing campaign can be misleading, as not all sales made within the campaign time frame will be directly linked to it.
To have a more precise understanding of their effectiveness, it is best to provide affiliate links to the various influencers
you work with. Not only will this provide more accurate information about the effectiveness of the campaign in terms of
revenue, but it will also help you to know which ones have been more profitable, dividing the cost paid to each
influencer by the sales figures they generated.
Benefits of measuring and monitoring your campaigns
Influencer Marketing As with any marketing strategy, measuring and monitoring an Influencer Marketing campaign will be essential to be able to control its development and make decisions with the maximum information and as quickly as possible.
- Why measure results: creating reports and measuring campaigns once they have finished is important to
- compare the objectives set with those achieved. It is a very beneficial guideline to learn from mistakes and to prevent them from being repeated, as well as being able to obtain a summary that serves as a tool for internal communication between departments.
- Why monitor your campaigns: Measurement should not only be used to determine the results. It is also very
- important to monitor campaigns during their development to obtain response time if any setbacks occur or if the campaign does not follow the path that had been planned.
