And what better way to show them than through social media? Hundreds of influencers and celebrities from all over the world filled the streets of Verona with glamour and Instagram photos of their outfits.
Presenting a new collection is the perfect time to create an action with fashion influencers. It is the perfect opportunity to create a brand image and organize a high-profile event. Thanks to them, a greater impact is generated on social networks.
What impact did the Instimissimi show have on Instagram?
Creating a hashtag is essential to keep track of a social media campaign. Especially if it is an event, since any guest can participate on social media and it is a quick and effective way to measure the impact of the event.
On this occasion, the Italian fashion brand chose:#intimissimishowand as we can see, there were more than 4,000 posts on the Instagram feed.
As we mentioned, events for influencers are one of the marketing trends that never fail. Creating user experiences is a perfect technique to generate engagement, improve brand positioning and keep it in the consumer’s mind for longer.
Celebrities vs Influencers: Who had the best engagement on their posts?
But what if we analyse the results between celebrity and influencer posts? Who will have obtained better results? A priori, we assume that celebrities will offer better results when posting a photo on social media than influencers, and we can say that this is partly the case, but not entirely. Let’s check it out!
If we analyze the posts that the “famous” guests at the event or amazon databasemodels who walked the catwalk like Irina Shayk or Jourdan Dunn posted on their Instagram profiles, we see that in terms of dataEarned MediaYes, they are much higher than those of the invited influencers (as we will see later).
In the Instagram post ofIrina Shaykmore than 36 million Intimissimi fashion show dollars of Earned Media were achieved, however only 1.79% engagement.
On the other hand, the modelJourdan Dunnobtained more than 7 why marketers are missing out on content people want and how to change that million in Earned Media and similar results in terms of engagement: 1.64%.
Results provided by Influencity software
Should having more followers mean more engagement? This is b2c phone list one of the questions that many people think about, and sometimes it is not. And if not, let’s analyze the posts with our platform and let the data speak for itself:
If we analyze the publications of influencersErea Louro,Chris MataeitherJodie La Petite, we see that, although the Earned Media data is much lower than that of celebrities, the engagement is much higher . Especially in the case of the influencer Cris Mata, who with $291.93 from Earned Media, her post has achieved more than 10% engagement!
