Any medium that can truly connect the user and the brand by creating. Strong ties is valid; but to be honest, all the media related to new technologies such as infographics, videos. And social networks are the ones. That companies are using the most .
That branded content will end up replacing traditional advertising. But can it really help you cement your. Business strategy and boost sales?
The answer is yes, and there are many reasons why
Digital presence
one of the pillars on which every marketing strategy is based is digital presence.
The internet has become one of the main sources of information, if not the first one that users consult to obtain data and opinions before making their portugal phone number library purchases, so not having a digital presence is synonymous with being left behind in the market, users and your competitors.
Branded content is a good technique for
promoting digital presence, since, as we have mentioned before, it bases the vast majority of its strategies on new technology media.
Having an updated blog and managing social bz lists profiles will help you improve your digital presence and ensure that you attract and retain customers through the internet.
But all of this will be a wasted effort if all of the always insert a url and a real location traffic you collect from branded content is not redirected to a corporate website where the customer can obtain more information or make a purchase.
