Apple is the empire of the technology industry, with famous products such as iPhone, iPad, iPod and Mac computers. The culture of constantly innovating and continuously creating is one of the identities that contributes to the success of Apples.
Through a recent book, Apple’s distinctive creative strategies and culture are on display, especially under the late CEO Steve Jobs.
( To Apple to learn about creativity is a recent book by former software engineer and designer Ken Kocienda that describes the culture and product development process at Apple in the 2000s. This is one of the successful stages. most successful in Apple’s history, with the introduction of a series of iconic devices, helping to lead technology trends.)
Here are some of Apple’s creative strategies and cultures
The book mainly reflects Apple’s culture of ” creative selection “, through the projects that Kocienda has worked on, from demos to a variety of technical problems.
The author also writes about the feeling of Accounting and Bookkeeping Business Email List working with Steve Jobs, side stories at product launch events, and core values at the company. All combined to create Apple’s signature culture.
At the beginning of the book, Kocienda recounts the keyboard software demos in 2009 for the upcoming tablet model (official name iPad).
After the success of the iPhone 2 years ago, iOS developers like Kocienda have the task of creating a successor to that success.
Demos are an important stage of product development providing
Through the demo sessions, Kocienda portraye Steve Jobs’ perfectionist mindset and attention to detail. At that time, he was the one who made the final decision about the interface, how the new features worke.
“There are times when he will click his tongue if he is not intereste in the demo content, whether the presenter is a senior manager who works with him every day or just a programmer he has never met like me. , excerpt from the book.
Kocienda also appreciates Apple’s way of get CMB Directory to running demos, which are simple but effective, with small groups of decision makers. Decisions are made base on Apple’s core values of simplicity and accessibility.
Strategies for continuous testing and improvement.
The demo continues to be ud by Kocienda to lead into the main content of the book, recounting the period Apple “under” Steve Jobs in the 2000s.
When joining the company, Kocienda and Don Melton, a former employee of software startup Eazel, were taske with developing a free browser to compete with Mozilla Firefox, Internet Explorer …
Having workd at Mozilla, Melton wante to develop a new browser base on Firefox. However, because Mozilla’s source code base was too complex, Melton and Kocienda decidd to find a new solution. At that time, Apple had just hire a programmer name Richard Williamson.
Williamson quickly create a version of the KHTML codebase, which was use by the Konqueror open source browser but tweake to run on Mac OS X. The idea was quickly adopte by Apple, although they were known as a close and secret company.
The development of Safari face many obstacles, even being compare by Kocienda to the invention of the light bulb in the 19th century by Thomas dison.