That’s why you should include a CTA in every email you send. A call to action tells your readers what to do next. But we’ll talk more about this later.
Your emails need to reflect your brand as best as possible. Rewrite and revise each email until it expresses exactly what you want it to say — no more, no less.
Will every subscriber open your email and convert? No. That’s not the case for any business owner out there. However, following the games that draw these email copywriting tips and tricks can increase your email conversion rates .
1. Connect with your readers in all your email marketing copy
No one likes a marketing robot. Show that you understand your subscribers.
Hitting pain points is a great way to do this.
For example, if you sell insurance products What is the biggest disadvantage? and write children’s life insurance policies, you must show that you understand your potential audience. What are they afraid of? What annoys them?
Show empathy for your audience and touch on pain points. You can build relationships with your subscribers by showing them that you understand them and sympathize with their plight.
2. Emphasize the benefits of your product in your emails
Benefits trump features. Repeat this step five times before you begin the email copywriting process.
Features are boring. They’re like specs in a taiwan lead technical manual. Your eyes glaze over just thinking about them.
The benefits are marketing gold.
Help your customers understand how it feels when they receive your product in the mail.
You can lay the foundation by touching on pain points, then offer a benefit or two to seal the deal.
3. Keep your email copy concise
Emails shouldn’t drag on and on — especially at the beginning. Get to the point as quickly as possible, add your CTA, and hit send.
If possible, you don’t want your users to have to scroll, whether they’re reading your email on a desktop or laptop. Make reading your emails effortless.
4. Keep your paragraphs short – only one main idea per paragraph
Again, you want each paragraph to be short and to the point. Look at the partial email above. Notice that only one paragraph goes beyond one line.
Short paragraphs — even just one sentence — keep readers coming back for more. It’s like creating a fast lane for your email copy.
5. Write your email marketing copy in the second person
Second-person perspective means talking to your subscribers as if they are right before you. Don’t say “he” and “she”, but talk directly to the other person.
A little bit how about we talk to you in this article.
Here is a good example to support our point:
The email focuses on . not him or her.
6. Make it as personal as possible
Let’s be clear, there is such a thing as too much information.
Your email subscribers don’t need to hear about your two-year-old’s potty training foibles.
