Imagine you have an important message and you want as many relevant people to hear it as possible. And you have a limited budget. Where to advertise – on TV, online, on billboards? At what time? How often?
In the course “Media planning: from strategy and budgeting to advertising campaign evaluation,” experts will introduce online and offline channels: TV, outdoor and print advertising, programmatic, targeting, push notifications, and advertising in mobile applications.
Who is it suitable for?
The course will be useful for advertising and PR specialists, Marketing Director Headbrand managers and marketers. Juniors will receive all the necessary skills and knowledge to enter the profession. And they will also add a cool case to their portfolio. Middles will learn to solve complex problems, optimize budgets and use new digital tools.
In 4 months you will learn:
- Research the market, competitors and target audience.
- Distribute the budget and optimize costs.
- You will learn how to effectively combine TV, OOH, digital and other channels.
- You will understand digital tools – from programmatic to OLV.
- You will learn how to confidently justify the choice of channels and KPIs to clients and managers, and also how to work with objections.
In the final, you will create a full-fledged media plan for an advertising campaign. This is a professional project that can be immediately added to your portfolio.
You will also receive detailed, structured feedbackMarketing fax lists Director Head from experts – the kind that is so lacking in everyday life.
Author – Sasha Golodnikova
Marketing Director, Head of Department at Sber. She in itself it is of course good of the
worked in large Russian holdings: OKKAM, ADV, Media Wise, Proximity Media, as well as with the brands Kia, Huawei and Honor.
Speakers
We have gathered 16 advertising and marketing experts from leading agencies, companies, media holdings and brands from various industries – from Yandex Advertising, VK, andMarketing Director Head Gazprom-Media to Proximity Media and Media Direction Group.
Career service as a gift
- Let’s assess skills using a competency map.
- We will provide proven clean email CV and portfolio templates.
- Let’s add hr angels to the creative personnel database.
Start: April 28. More details on the website . There is an installment plan without overpayments, the manager mads will answer all questions in detail.
