Marketing Lessons of the $27 Billion Slack App

In 2013, the Slack application face a marketing problem that surely many other businesses may also face that while Slack is a useful application to help members or teams collaborate with each other. More effectively, the customer then has no intention of looking for this feature.

Just like any other product, whether it is technology applications or simply common consumer goods, people will look for products or solutions to solve problems or problems. their “pain”.

From this perspective, it’s clear that if Slack wants to reach customers and make sales, it’s not possible because customers don’t currently have a nee.

What is the problem here As solutions which Slack is providing

Mr. Stewart Butterfield, the founder of Slack share:

“Our position is different from that of Golf Courses Email List many other newcomers: We do not compete for customers in a large market , one with well-define or well-defind nees.

We starte with a new market, and that meant we couldn’t limit ourselves to tweaking or improving the product; we nee to adjust and change the nees of the market.

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So what is Slack’s marketing strategy in this case

That instead of trying to convince or sell things that customers currently think they don’t need, Slack is moving to sell the vision of the product or in a more understandable way “instead of selling things that meet the needs of customers”. existing customer, Slack sells a different image of the person the customer will want to be in the future.”

Slack has focused marketing and product development toward the future, which is what its customers want to be:

Be productive and efficient when communication get CMB Directory to between members is clearly communicated.
Own their own information and don’t get overwhelmed or overwhelmed with constantly updated workflows.
Always understand the progress of the members, so proactively work more.
Communication becomes more purposeful when members all work towards a common goal.
Slack CEO said:

“We are not selling products, we are selling solutions that reduce information overload, reduce stress, and can create new value for the organization.

We are helping teams work more efficiently. That’s why customers started using Slack.”

As a customer? They don’t care what you sell, just like Slack, they don’t sell products, they’re just supporting teams so they can be more productive and get more value.

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