Medical services include private clinics, dentistry, diagnostic centers, beauty salons and other medical institutions. Patients most often search for doctors by specific symptoms or types of services, and also trust clinics with a high reputation and reviews.
Peculiarities:
Prohibitions on advertising of certain medical services.
High cost to the client due to complex treatment decisions.
High demands on the russia telegram data reputation of the clinic and doctors.
Word of mouth and reviews have a big influence.
Recommendations for promotion:
Using remarketing to re-engage customers
Adding extensions (phone numbers, addresses, reviews).
Optimization of the mobile version of the site (many patients search for a doctor from their phone).
Working with reputation (collecting and publishing reviews, SERM).
Construction and repair
This niche includes construction companies, repair teams, design studios, suppliers of building materials and equipment. Clients make decisions slowly, comparing offers, portfolios of works and cost of services.
Peculiarities:
Long decision making cycle.
Seasonality of demand (for example, in winter the demand for repairs falls, and in summer – for construction).
High cost of customer acquisition.
The importance of visual content (portfolio, reviews, video demonstrations of objects).
Recommendations for promotion:
Using video advertising and sault data content marketing.
Promotion of additional services (free measurements, discounts on materials).
Separation of campaigns by a single number for your whole team types of services (apartment renovation, house construction, finishing).
Setting up targeting by interests (recently interested in real estate).
